High1 Resort, a Destination for Skiers from Southeast Asia

Holds a series of 'Ski Korea' promotion events to lure foreign skiers

Throngs of skiers from Southeast Asia are streaming into High1 Resort, one of the nation's largest skiing grounds, taking advantage of a series of "Ski Korea" promotion events. The Korea Tourism Organization (KTO) has launched the ski promotion events to lure foreign skiers with the goal of becoming Asia's No. 1 ski destination on the occasion of Korea's hosting the 2018 PyeongChang Winter Olympics. "Fun Ski & Snow Festival" and "GoGo Ski & Snow Festival" get under way at High1 Resort and other ski grounds from Dec. 15, 2011 until March 8. The ski tour programs are offered on 15 occasions on weekdays, which have smaller crowds than on weekends when they are packed with Korean skiers, so as to attract skiers from Southeast Asian countries and China.
The hands-on tour programs, normally a three-night, four-day stay, feature skiing and snowboarding lessons, amateur skiing competitions, and snowboarding contests. Foreign tourists are also given an opportunity to appreciate traditional Korean performances, B-Boy, and other Hallyu, or Korean Wave, events.
The KTO has turned to TV advertisements and foreign consumer publicity activities to publicize the "Ski Korea Campaign." The purpose of the promotion is to expand the scope of the Korean inbound skiing markets, which have so far been confined to Hong Kong, Singapore and other Southeast Asian countries, to mainland China, Australia, and New Zealand. The KTO, the Gangwon-do Provincial Government, and 12 ski resorts across the nation have held joint publicity activities in Taipei, Shanghai, and Jakarta and have put advertisements for the Ski Korea promotion on Hong Kong and Australian TV outlets. Journalists on a Thai TV outlet and major broadcasting networks have been invited on familiarization tours to introduce Korea's charming skiing activities.

In a related development, High1 Resort chalked up a record 25,258 visitors and 610 million won in sales on Jan. 14, beating their previous record number of visitors for a single day, which was 21,344 set on Jan. 7.
High1 Resort said the accumulative number of visitors during the current ski season is so far about 430,000 people, a 30 percent surge over last ski season.
The feat was owed to High1 Resort's efforts to ramp up marketing activities and provide more exciting things to see and do for visitors.
Developed in Sabuk-eup and Gohan-eup, Jeongseon-gun, and opened in December 2006, High1 features over 21 km of ski slopes within an area of 4,986,775 square meters. The ski grounds include a 403-room resort hotel, two ski houses, two resting areas, and an observatory at the top of the mountain. There are 18 slopes at High1 resort. All of the slopes are at least 1.5 km in length, while the longest slope stretches for 4.2 km. The average width of the slopes is 40m, which is almost the same width as a 10-lane motorway. Among these slopes, 11 received international authorization from FIS.
High1 was admitted as a globally-scaled ski area, with three slopes officially authorized for use in World Cup ski competitions. Furthermore, High1 contains special slopes and facilities for disabled patrons. In 2008, the High1 ski resort hosted over 100 athletes from 13 countries who participated in the IPC international World Cup for the disabled.
High1 - Ski, the World Project: High1 cooperates with the world famous APPI ski area in Japan. High1 Ski Ground entered into relations with the Japanese ski area and began a project with them through collaborated brands and marketing. High1 will have its first promotion with APPI this season. nw

High1 Resort attracts throngs of skiers at the current high season, particularly those from Southeast Asian countries even during week days.

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