Complete Dedication to Social Services

Korea Life employees, financial planners engage in diverse social services and donate to fund regularly

Korea Life Insurance Co. has been undertaking social service activities by fully mobilizing its 25,000 officers, staff, and financial planners working around the country. They have been giving 1 percent of their working hours per year, or 20 hours, to their social service projects or events annually as decided by the company's management led by Vice Chairman Shin Eun-chul.
They have not only shared their working hours for social causes, but also have been sharing a small part of their salaries on a voluntary basis with the a company matching grant monthly to make the fund bigger.
The company included the social service activity in the new employee training program so that they can plan and participate in their own social service activities as soon they begin their careers with Korea Life.
The Social Service Team is made of 140 units that have tie-ups with organizations for the disabled, senior citizens, dislocated peoples, and nursery schools, among others, and hold events at least once a month. They have been holding such events as cleaning surrounding areas of welfare facilities, helping the disabled to adjust to society, providing children with cultural experiences, and other diverse events in provincial areas.
In January 2006, the company set up the Happy Friend Youths Social Service Corp. in a bid to develop a proud image for youths in Korea, and they have been holding events such as building the "houses of love," the delivery of coal briquettes, and stop-smoking campaign for youths and others, and camping events. The first activity by the Happy Friend Youths Social Service Corp. was carried out by over 330 middle and high school students from 30 middle and high schools around the country.
Other activities include the 11 O'clock Concert at Seoul Arts Center with Korea Life, which the company started in September 2005, on every second Thursday of each month with all 2,200 seats sold out. The company invites 350 VIP customers to every one of the musical events.
The disaster relief projects are one of the events that show the special character of Korea Life's social service activities, which are being carried out by the Korea Life regional volunteer teams around the country with their own disaster relief programs open to any volunteers. They delivered 12,000 two-liter bottles of water to relieve the water shortage from drought in the Taebaek region in February 2009.
They also participated in the relief work during the heavy snowstorm in Gangwon Province, delivering relief goods including foods and blankets.
Korea Life records the social service activities of its employees on its website www.korealife.com, such as services performed and results, along with a table for evaluation of those services in terms of statistics.
Korea Life, a leading affiliate of Hanwha Group, dates back to 1946 when the company pioneered the Korean insurance industry as the nation's first life insurer. For the past 65 years, Korea Life has been serving millions of individual policyholders, and in doing so has now grown to be one of Korea's most prominent financial services providers with total assets of over 57 trillion won.
As the leader of the Hanwha Finance Network, Korea Life is striving to be the leading provider of insurance and financial services to help Korea Life's policyholders safeguard their financial well-being.
While achieving organic growth, Korea Life has solidified its financial strength: the company received a Triple-A solvency rating from Korea Management Consulting & Credit Rating Corp. and NICE Investors' Service in 2008 and 2009. No other life insurers have received the top ratings from both credit rating agencies for two consecutive years in Korea, which is a significant testament to the company's commitment to its financial prudence and stability.
In June 2008, Korea Life launched its ambitious brand enhancement project, leveraging its long history and proud tradition. The objective was to accentuate the company's commitment to "putting customers first" while enhancing product features, perfecting customer services and serving the community. To capture this spirit a new slogan was born: "Love your life, Love your Dreams."
Korea Life is fully committed to maximizing its corporate value and earning the endearment and trust of its customers, employees, and shareholders. nw

Vice Chairman Shin Eun-chul of Korea Life Insurance Co.

Photo on courtesy of Korea Life