Show on Korean Style Brands

3rd Korean Style Expo shows off traditional Korean stuffs, foods, clothes, musical instruments, and houses

The 3rd 2009 Korean-style Exposition took place July 23-26 at Coex in southern Seoul. This year's event was the biggest with over 150 companies operating some 350 booths, in addition to diversified events, seminars and experience events, that helped attract more spectators to the unique event.
The title of the event was changed to Korea-style Expo from this year from Han-style Expo to express more fully and correctly the event's intention to display Korean sensitivity, emotion and trends in fashion.
The expo also changed its target, also, to aim more at such industries as design, development and logistics from those in the traditional cultural contents industries as shown in the selection of Mr. Ma Young-bum, president of the So Gallery as the event's artistic director.
The main theme of the event read "Now, We Here" with the main display hall filled with traditional Korean material and modern-Korean material symbolized by LED ( light emission diode) and traditional Korean-style stone walls together with a model of a Korean-style pavilion with tiled-roof.


















The theme hall also showed Korean-style themes through four main sectors divided into six areas. The industrial hall had the Korean alphabet, Korean foods, Korean traditional dresses, Korean-style houses and Korean traditional music with spaces for business talks with Korean makers and buyers to help industrialize Korean style goods. Representative Korean business firms that participated in the event calligrapher Kim Byung-in who brush wrote the titles of such famous Korean-style dramas as "Mother Has Horns" and "King Sejong," and the renowned wood printer Lee Cheol-soo, and Hangul calligrapher Park Byung-ok
















Dongsilnai, one of the most famous traditional Korean-style dress makers in Korea, was chosen to display their lines of Korean clothes with colors dyed with natural fermented colors in cooperation with the Traditional Natural Fermentation Color Research Institute.
Dongsilnai has over 30 franchise traditional clothing stores across the country with over 10 years in business.











In the area of Korean-style clothes, the participants included Laun L&C, the company that created a model of South Gate and the royal palace governing hall, Injong-jon and Bobkochangshin, the creator of a Korean-style traditional house with tile-roofs.
In the area of traditional Korean foods, the 'Cheonju Bibimpob Co. showed off their special Korean-style foods, the Koryo Korean Paper Co., displayed its own Korean traditional papers and the Wooruk Traditional Musical Instrument Co. brought its own Korean traditional musical instruments.
In the musical area, the spectators enjoyed the traditional musical tunes played by such diverse Korean-style musical instruments as haegum, a string instrument, traditional Korean flute, "piri" a traditional Korean musical ensemble including haegum, kayagum, and sogum, a core part of what make up the Korean traditional musical band.








The seminar featured which was designed to enhance the competitiveness of Koreas-style brands took up such subjects as the globalization of Korean foods, the strategies for scientific mix of 6H, and the globalization of Korean foods linked with traditional culture and plans for industrialization and the 6th seminar on the modernization of Korean-style houses.
The programs in which the spectators can experience the Korean Style Brands included the make of hand mirrors, and large amount of Jeonju bibimbop, among others.
The ministries of culture, sports and tourism, agriculture, fishery and food, and land, transport and maritime affairs hosted the event, with the support of a number of local autonomous entities including Jeonju City, North Gyeongsang Province, Daegu wide city, South and North Jeolla Provinces, Gangwon Province, Andong City, Goesan and Hwachon Counties. nw

(photos from above) A calligraphy in Hangul, the Korean alphabet; Korean stringed musical instruments; A table with traditional Korean foods; A class on Korean traditional foods; A traditional Korean pavilion shown at night.

Minister Yu In-chon of the Ministry of Culture, Sports and Tourism looks around the traditional Korean food section of the Korean Style Brands Expo held at Coex July 23-26.

Models showing Korean-style casual wears

(Photos from above)Korean stringed musical instruments; A recreation of King and Queen of Joseon Dynasty in full regalia with court ladies at an official royal ceremony; A model showing off a cloth styled with patterns and style borrowed from Joseon Dynasty royal customs.