SK Telecom Strengthens Presence in the Philippines

JV Mobile Money Ventures Launches Mobile Finance Service

SK Telecom announced on June 25 that Mobile Money Ventures LLC (MMV), its joint venture company with Citi, launched the first browser-based mobile banking service in the Philippines. Joining forces with Citibank Philippines, MMV will provide Citi Mobile Banking (CMB), a pioneering service that will allow customers of Citi to efficiently manage their banking needs from any location via their mobile phones.
So Jin-woo, President and Head of Global Management Service CIC at SK Telecom said, "With our expertise in telecom and mobile finance, SK Telecom is proud to provide advanced technology to customers worldwide and deliver the next generation of mobile banking technology through our joint venture, Mobile Money Ventures. We are committed to further developing and expanding mobile banking services to additional markets."
Features of the new service include bill pay, account information, and fund transfer. All banking options are easily accessible via any mobile internet platform on the customer's mobile phone. MMV ensures security for customers with a dual-factor authentication system. For added security, there is no financial information permanently stored on the customer's mobile phone.
"We are committed to offering next-generation mobile solutions for financial institutions and have worked closely with Citibank in the Philippines to develop a comprehensive, customizable and secure platform that delivers a rich mobile financial services experience to users," said Steve Kietz, CEO of Mobile Money Ventures.
The launch of Citi Mobile Banking in the Philippines is the second service deployed in Asia for MMV, following the introduction of a mobile banking service last year in Hong Kong which provided Citibank customers with features such as portfolio management and stock information, in addition to basic banking services. MMV and Citi are also planning to launch similar services in more countries in Asia-Pacific by the end of this year. nw

SK Telecom Wins Global Telecoms Business Innovation Awards 2009
SK Telecom's T Video Call Center recognized for its excellent customer-oriented service model that enhances customer satisfaction

SK Telecom said that its T Video Call Center, a next generation interactive video call center, was awarded for Consumer Service Innovation in the 2009 Global Telecoms Business Innovation Awards (GTB Innovation Awards).
The Consumer Service Innovation award recognizes projects in the telecom industry that demonstrate the highest level of innovation in consumer services and increase consumer values. Selected by an industry judging panel, T Video Call Center represents one of the most innovative projects in this category and in the industry worldwide.
Yung Kyoo Park, Senior Vice President of the Customer Oriented Management Office at SK Telecom said, "We are highly honored to be named for this prestigious award. T Video Call Center represents SK Telecom's pledge for creating new services through convergence and bringing greater value to its customers. We believe our strong customer-focused approach is a key strategy to maintain SK Telecom's position as a leading telecommunications company." T Video Call Center service bested tough competition this year and Alan Burkitt-Gray, Editor of Global Telecoms Business highly recognized T Video Call Center service saying, "We were impressed by the quality and number of nominations this year - the most we have ever had - so it was a special triumph for SK Telecom to be one of the winners this year. This was an outstanding project and well deserves its award." With T Video Call Center, users can receive visual assistance while using the Automated Response System (ARS) or while talking to call center agents. Combining video functions to the existing voice call center, the center is a perfect aid for demonstrating solutions to complex issues over the ARS. For instance, in a billing inquiry, a billing statement can be shown on the caller's mobile phone screen. nw

SK Telecom T Video Call Center, a next generation interactive video call center, has been awarded for Consumer Service Innovation in the 2009 Global Telecoms Business Innovation Awards.