hanarotelecom Changes
Its Name to SK Broadband

CEO declares determination to be No.1 convergence service provider


hanarotelecom, acquired by SK Telecom, has been renamed SK Broadband Co. Marking the 11th anniversary of its establishment, hanarotelecom held a ceremony to declare its new corporate identity by changing its name to SK Broadband Co. and introducing its integrated brand "broad&"at the Seoul Universal Center on Sept. 22.
SK Broadband President & CEO Cho Shin said in his speech at the ceremony, "Today's new beginning means it's a responsible move toward becoming the number one convergence service provider."He said his company will usher in a world of convergence no one has ever seen before by offering innovative customer value and customer-oriented services.
On the morning of Sept. 22, prior to the event, SK Broadband held an extraordinary shareholders session to approve its new CI and integrated brand "broad&."SK Broadband's new CI, a combination of the SK Group's CI "the Wing of Happiness"and the high-speed Internet service, broadband, indicates its determination to expand its convergence services based on its high-speed Internet base as a member of the conglomerate.
The integrated brand "broad&"is designed to express freshness and diversity. Brands will be named on the base of "broad&,"so the existing "HanaFos," "HanaFone"and "HanaTV"will be changed to "broad&," "broad&fone"and "broad&tv,"respectively.
At the same time, SK Broadband unveiled its new slogan, "See The Unseen,"which means that it creates innovative trends in a wider, newer perspective and leads customer-oriented trends so that customers can enjoy services in an easier and more convenient manner. nw

SK Broadband President & CEO Cho Shin

SK Broadband unveils its new corporate identity and integrated brands in a ceremony held on Sept. 22 with the goal of evolving into a leading convergence service provider.

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