Samsung Intent on Pursuing
TV '4C'Innovations
to Ease Digital Divide

Pres. Park gives keynote speech during the opening session of the IFA trade show

Samsung Electronics Digital Media President Park Jong-woo said, samsung will take the lead in creating future TV sets that lessen the so-called Digital Fatigue and Digital Divide.'Park delivered his keynote speech during the opening session of the IFA (Internationale Funk Ausstellung) 2008 trade show held in Berlin on Aug. 29 in which he touched on the future course of the TV industry.
He said TV's four future innovations, also known as the 4Cs, are forecast not only to lessen the so-called Digital Fatigue that will increase during the course of the digital era, but also to serve as a bridge for narrowing the so-called Digital Divide by helping the elderly and the people of developing nations, who remain isolated from access to information, to approach the digital world. The 4Cs refer to contents/service, connectivity, creativity and components.
In the case of contents and service, he said, such information as news, weather and stock prices will be obtained via TV's "InfoLink"function rather than PCs.
Samsung is now working on the development of a technology that can transmit full high-definition videos in a fast and wireless fashion so that they are shown on TV sets that are connected to such gadgets as camcorders and DVD players, Park said. He also said Samsung has design centers in London, Milan, Los Angeles, Shanghai, New Delhi and Seoul to improve their creativity in design.
President Park stressed that Samsung has a competitive edge in developing core components including semiconductors and displays on its own.
He said, "The global electronics industry will post sustainable growth only when it can keep providing a seamless experience to customers. We will do our utmost to provide the benefits of digital technology to all people beyond generations, culture and locale by capitalizing on the 4C initiative."Samsung Unveils Dual T-DMB Mobile Phone at IFA
Presents the SGH-P900D dual-band mobile as the first handset of the new dual-band generation
SCHWALBACH, Germany -- Good news for mobile TV users: Up to now, the Digital Multimedia Broadcasting (DMB) standard was restricted to just four TV channels in Germany. Soon, however, avid viewers could, in theory, be spoiled for choice with as many as 20 different channels. In Hall 20 at the IFA trade show, Samsung? SGH-P900D dual-band handset clearly showed that the DMB standard still offers considerable upside potential. The demonstration on show in Berlin added RTL, SuperRTL, n-tv and the popular ?elt der Wunder?(RTL II) program to the four existing channels (ZDF, N-24, MTV and the ProSieben comedy entertainment channel) -- not to mention 14 radio channels (11 band III and three L-band channels) plus two visual radio offerings for the Berlin-Brandenburg region.
Two months ago, commercial marketing of the first DMB service went off the blocks with four channels in Germany. At this year? IFA in Berlin, Samsung sent a clear message: DMB-based mobile TV has much, much more to offer. At the trade show, Samsung presented the SGH-P900D dual-band mobile as the first handset in the new dual-band generation. Currently, eight radio programs are broadcast over what is known as the ?-band.?Within the same wave band, Mobiles Fernsehen Deutschland (MFD) uses four TV channels and also broadcasts a ?isual radio?program under the BigFM2see label. Visual radio is a format whose sound elements are enhanced by pictures broadcast every two seconds.
At IFA in Berlin, TSystems has now reserved another block of the Lband and is thus adding four extra TV channels (in particular RTL in the context of this demonstration) to the four channels already on offer.
The L-band itself is then complemented by a further wave band (band III) that currently gives mobile phone users access to the 11 existing radio programs, but could theoretically support up to four more TV channels.
Nor can the possibility of further TV channels be precluded.
?heoretically, as many as 20 TV channels would be conceivable -- provided that all wave bands are allocated and the TV channels are assigned accordingly,?explains Helmut Egenbauer, spokesman for the Media & Broadcast management team at TSystems. ?s with digital radio, it is also conceivable that reception of public TV broadcasts, too, could be freely available. Our aim is to enable end customers to soon benefit from this wide choice of programs over the DMB standard. What we are demonstrating at IFA, however, is that this is already possible today.?
Right now, the DMB standard allows mobile TV customers to receive four channels in six German cities (Berlin, Cologne, Munich, Stuttgart, Frankfurt and Nuremberg). The plan is to make this service available in six more German cities and conurbations (Hamburg, Saarbr?ken, Dortmund, Kaiserslautern, Leipzig and Hanover) in the near future. The Samsung SGH-P900 -- a landscape format design complete with stereo speakers, a digital sound amplifier, a dynamic 150 MB memory, external MicroSD memory expansion slots, a TV output and multimedia features such as a two-megapixel camera, an MP3 player and Bluetooth TM technology -- is being marketed in conjunction with TV content offerings from debitel.
?n addition to the SGH-P900 and the SGH-P900D dual-band mobile that we are showing off at IFA in Berlin, a whole raft of other products also underscores Samsung? leading position in mobile TV technology,?says Dr. Anthony Park, Director of Business Development, Samsung Telecommunication Europe. ?ne example is the SGH-P910, which supports the DVB-H standard and which Samsung has been marketing in Italy since June 2006.' nw

Samsung Electronics Digital Media President Park Jong-woo