Bingrae Chairman Kim
Wins CEO Marketing Award
Bingrae's excellent marketing programs for its products cited for the honor
Chairman Kim Ho-yeon of Bingrae Co. won the 1st Grand Prize Korea CEO Marketing from the Korea Marketing Association, the association said March 8.
The association's over 1,500 members selected the Ceo of the confectionary for his company's marketing programs'excellence.
The Ceo said he was very honored to win the coveted award presented for the first time this year. He said the most important elements in marketing is people, adding that the company's operation of a marketing research unit and a marketing college gave all of its employees to have marketing in their minds all the time, which showed up in the company's management results.
Chairman Kim turned around the company in recent years with the company's net profit amounting to 40 billion won annually and debt ratio down to 30 percent. When the company was spin off from Hanwha Group in 1992, its debt ratio stood at 4,200 percent and loss 10 billion won.
Bingrae's success with its ice cream and milk products such as 'banana taste milk' 'yoplae' 'hot weather hunting'and an ice cream brand,'together,'hav become a subject of a study at business management graduate schools around the country because the marketing programs for those products made the names of those products . household names. nw
Chairman Kim Ho-yeon of Bingrae Co. |