KTF's 'SHOW'Snatches 2007
Korea Advertising Award Grand Prix


2007 Korea Advertising Congress held at Coex on Nov. 27


Korea's second largest mobile carrier KTF's 'SHOW'advertising series has swept away the coveted 2007 Korea Advertising Award Grand Prix to cap a string of successes it has achieved during the whole of the year.
Cheil Communications Inc.'s advert for KTF's SHOW was reconfirmed as the best of the year when the brand's advertisement won the 2007 Korea Advertising Award Grand Prix during the 2007 Korea Advertising Congress held at the Coex Auditorium on Nov. 27.
During the award ceremony, Cheil Communications CEO and President Kim Nock-hoi quipped, "I was able to strut my stuff because we were matched with an excellent advertiser."His comments were well-received with thunderous applause.
Advertising firms and advertisers who had their products nominated were apparently thrilled by the selection of the award winners just 10 minutes before the award ceremony began. In the past, the Korea Advertising Awards winners were announced one day before the award ceremony.
Besides the 2007 Korea Advertising Award Grand Prix, KTF SHOW's advertising series also captured the 2007 Korea Advertising Award Gold Prize in the TV and radio categories. Suh Dan-bi, who starred on the KTF Show advertisement also won the model award.
The Gold Prize in the newspaper category went to Samsung Electronics'corporate public relations advertisement, titled "Thank You,"which was also produced by Cheil Communications. TBWA's Cannon Power Shot, titled "Pictures Make a Difference"captured the Gold Prize in the magazine category.
The SP Award went to Giant Converse's outdoor installation advert, shaped like a jumbo-sized shoe, which was produced by Rock Adcom, while Coca Cola's "Enjoy Your Memory,"produced by DKIMS Communications, won the Internet Award.
Kim Jong-lip, senior vice president of LG Ad, was decorated with the Civil Merit Medal in recognition of his contribution to the advancement of the domestic advertising industry. 15
other people, including Lim Young-suk, director of Daehong Communications Inc., Cho Sung-ryong, managing director of Hakuodom, and Cho Ik-myung, specialty executive of TBWA Korea, were also awarded various prizes during the 2007 Korea Advertising Congress. nw

Prize winners of the 2007 Korea Advertising Award pose during an award-presenting ceremony held at the Coex Auditorium on Nov. 27. From left are Cheil Communications CEO Kim Nock-hoi, Nam Sang-jo, chairman of the Korean Federation of Advertising Associations, and KTF CEO Cho Young-chu.
(below photos) KTF's brand 'SHOW'advertising series has won the 2007 Korea Advertising Award Grand Prix


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