KTF Launches Video
Consulting Service thru 'SHOW'

Offers the world's first video customers services center via the CTI system

KTF Co., the nation's second largest mobile carrier, offers customer service via the nationwide High-Speed Downlink Packet Access (HSDPA), which has made its global commercial debut in Korea for the first time in the world.
KTF has opened the 114 customer information customer center by connecting the Computer and Telephony Integration System (CTI) for the first time everin the world.
The KTF Video Consultation Center, which opened on the sixth floor of the Noryangjin Customer Center on Sept. 6, is manned by a total of 30 video consultation specialists to provide services to customers in a convenient and fast manner.
The Video Consultation Center originally began to provide services to customers with five lines through the phone-to-phone system in September 2006. Customers can now can dial 114 plus any button of their video handset to be automatically connected with the upgraded KTF Video Consultation Center through the CTI system.
KTF President & CEO Cho Young-chu surprised customers by serving as an impromptu member of the new KTF Video Consultation Center after the service's opening ceremony.
Yoo Wu-hyun, vice president of the Good Time Service Office at KTF, said, "With the opening of the SHOW Video Consultation Center, the days of transmitting all information via voice are gone and now is the time when entertaining and pleasant face-to-face consultations are made available. We can lead a more comfortable life by having fast am access to fast information and being armed with diverse countermeasures designed to cope with emergencies."Specialists capable of using sign language talking with the hands with those who have a hearing impairment in hearing voices will be available to provide services to the disabled.
The number of Show subscribers surpassed the 1 million mark on July 6, a little more than three months after the nationwide HSDPA coverage was launched on March 1.
The KTF staff seems to be excited with the snowballing number of new SHOW subscribers. "It took almost 10 months for us to see the first accumulative subscriber number reaching 100,000, but as its aggressive SHOW marketing activities have paid off and , the mobile carrier has renewed its own records by raising the number of SHOW subscribers toby 100,000 in just one month,"a KTF official said.
KTF's G-3.5 mobile service SHOW emerges as a great boon to its business performance. KTF posts an average of 43,019 won in sales per SHOW subscriber, about 4,354 won higher than the existing G-2 mobile handset subscribers. SHOW subscribers make 20 percent longer calls and use mobile data nine times as much as 20 percent longer compared to the current G-2existing clients while the former use mobile data nine times as much as the latter. This translates into an average of about 10 percent higher mobile telecommunication expenses means that SHOW subscribers pay for an average of about 10 percent higher mobile telecommunication expenses, the official said.
Most of the SHOW subscribers are high tech-savvy trendsetters who are willing to pay for the latest mobile gadgets and services. A survey indicates that by age, those in their 20s accounted for 23.2 percent of the SHOW subscribers, topping the list, followed by 22.2 percent (those in their 30s) and 19.6 percent in their teens(teenagers).
KTF's brand SHOW also enjoys popularity due to its global roaming services.
Currently, the number of foreign countries where KTF offers roaming services has surged to 118. Roaming service usage is exploding at an explosive pace: revenues arising from overseas roaming services climbed so far this year a whopping 167 percent so far this year over the same period of last year, with the number of roaming service users representing a surprising 225 percent surge, according to KTF.
KTF is striving to reposition itself as the No. 1 carrier in the domestic mobile market by spearheading the nationwide HSDPA under the 'SHOW'brand 'SHOW.'
KTF has unveiled the new brand 'SHOW'on March 1, 2007. The WCDMA service, which was successfully commercialized by KTF and SK Telecom in the first half of last year, can offer such diverse services such as video calling and global roaming by capitalizing on the data transmission speed a maximum of 15 times faster than the existing CDMA service. nw

KTF President & CEO Cho Young-chu