KTF's G-3.5 Mobile Service
Brand 'SHOW'on a Roll

Surpasses the 1 million mark in the number of SHOW subscribers in a little more than 3 months after nationwide service coverage begins

KTF Co., the nation's second largest mobile carrier, is humming with a rise in high tech-savvy subscribers who enjoy diverse services such as video calling and global roaming through the brand 'SHOW'of the nationwide High-Speed Downlink Packet Access Service (HSDPA).
KTF President and CEO Cho Young-chu said on July 9 that the number of Show subscribers surpassed the 1 million mark on July 6 a little more than three months after the nationwide HSDPA coverage was launched on March 1.
KTF staff seems to be excited with a snowballing number of new SHOW subscribers. "It took almost 10 months for us to see the first accumulative subscriber number reaching 100,000, but as its aggressive SHOW marketing activities paid off, the mobile carrier has renewed its own records by raising the number of SHOW subscribers to 100,000 in just one month,"a KTF official said.
KTF's G-3.5 mobile service SHOW emerges as a great boom to its business performance. KTF posts an average of 43,019 won in sales per SHOW subscriber, about 4,354 won higher than the existing G-2 mobile handset subscribers. SHOW subscribers make calls about 20 percent longer compared to the existing clients while the former use mobile data nine times as much as the latter - it means that SHOW subscribers pay for an average of about 10 percent higher mobile telecommunication expenses, the official said.
Most of the SHOW subscribers are high tech-savvy trendsetters who are willing to pay for the latest mobile gadgets and services. A survey indicates that by age, those aged 20s accounted for 23.2 percent of the SHOW subscribers, topping the list, followed by 22.2 percent (those in their 30s) and 19.6 percent (teenagers).
KTF's brand SHOW also enjoys popularity due to its global roaming services.
Currently, the number of foreign countries where KTF offers roaming services has surged to 118. Roaming service usage are soaring at an explosive pace: revenues arising from overseas roaming services climbed so far this year a whopping 167 percent over the same period of last year with the number of roaming service users representing a surprising 225 percent surge, according to KTF.
KTF is striving to reposition itself as the No. 1 position in the domestic mobile market by spearheading the nationwide HSDPA under the brand 'SHOW.'KTF has unveiled the new brand 'SHOW'on March 1, 2007. The WCDMA service, which was successful commercialized by KTF and SK Telecom in the first half of last year, can offer diverse services such as video calling and global roaming by capitalizing on the data transmission speed a maximum of 15 times faster than the existing CDMA service.
"On March 1st, the days of voice calling are gone, and a revolutionary era of video calling across the nation is ushered in,"KTF CEO Cho declared in his meeting with media people on February 28. KTF President Cho said KTF became the first company capable of providing HSDPA services covering 99 percent of the nation's population.
On the other hand, SK Telecom, who has taken a lackluster attitude to boost the WCEMA market, has belatedly been scurrying to unveil a handset in exclusive use for its WCDMA brand "3G+. However, SK Telecom has suffered a setback in putting WCDMA handset on the market. Latest figures released by KTF show that thanks to the momentum the company has gained, the number of 'SHOW'subscribers has already surpassed the 750,000 mark.
The 'SHOW'service offers differentiated services customers can see, feel and entertain that have never been available in the existing CDMA service. In addition to video calling, it can provide multi-channel video conferences, video chatting, video live broadcasting and Video Ring to You and W2P video telephony. It also presents SHOW Video, a high-quality video, MMS Plus, a high-quality multimedia messaging, and high-quality music. The new brand enables Universal Subscriber Identity Module (USIM)-based transportation, security, membership, credit card, securities services, video-based m-Learning and GPS service, phone messages and directory.
Clients are also offered global roaming services via their identical handset numbers abroad as they enjoy video, voice and date communication in Korea. Currently, KTF provides GSM/CDMA automatic roaming services in about 80 countries, including Europe and Japan. The number of countries where roaming services are available is expected to rise to 100 around the word within June.
SHOW subscribers can enjoy differentiated services like video calling by offering about 30 client-specific rates, quite lower and richer in benefits compared to those prior to the nationwide launch of the SHOW service. They are charged 30 won per 10 seconds, a 70 percent plunge from the previous fare of 100 won per 10 seconds. Those who belong to the designated, discounted rate category can enjoy video calling at a rate of 18 won per 10 seconds, the same rate for voice callers.
SHOW clients pay for 30 won to send colored 1,000 letters in Hangul, Korean alphabet, instead of the previous up to 40 black-and-white letters.
They are offered video on demand (VOD) service at a rate of 0.45 won per packet, a 50 percent discount from rivals'rate.
SHOW customers are given diverse, affluent mileage and membership benefits.
'GOOD TIME SERVICES'KTF has been credited with providing top-rated 'Good Time'services to customers. The Korean mobile carrier is endeavoring to take the lead in the number portability and "010"new-comer markets, while trying to expand a potential to evolve mobile data services, based on multimedia and convergence services the company boasts.
In July 2003, KTF declared a new management paradigm, dubbed 'Good Time Management's Since then, the mobile company has been conducting customer-oriented innovations in such areas as calling quality, customer response services and handsets to step up service competitiveness. These innovative efforts have led to further upgrade its service competitive edge. KTF hopes to keep on developing top-rated 'Good Time'services to customers.
KTF is gaining the upper hand in the number portability and 010 new-comer markets and is expanding its customer base as the company has come up with diverse pricing system designed to meet customers'needs and reflect their life style, handsets with a competitive edge with special functions and design, and differentiated services being offered through collaboration with banking circles and other industries while strengthening customers'access channel competitiveness and customer satisfaction.
The mobile carrier is making strenuous efforts to continuously develop multimedia services like MaginN, Multipack and Fimm while striving to expand a potential to grow mobile data services to maximize the value of services being offered to customers by widening such convergence services as K-merce, K-bank and K-ways.
KTF is stepping up cost competitiveness through structural cost reductions, translating strategies into action by realizing strategic management systems while raising the quality of management by conducting such management innovations as process innovations as core process identification and analysis and expanding the Six Sigma program.
SYNERGETIC EFFECTS WITH KT GROUP. KTF is doing its utmost to maximize synergetic effects with KT Group to offer new services ranging from the already launched Newspot Swing, mobile Internet service with a range of 2.3GHz band to "One Phone"and digital multimedia broadcasting (DMB) service. The mobile carrier has launched initial services of K-bank and K-ways in industrial convergence areas, including banking, automobiles and telematics. KTF is collaborating with KT Group in a limitless range of business areas, including such next-generation telecommunication infrastructure as satellite and terrestrial DMB and home networking in connection with the satellite broadcasting channel, SkyLife .
LONG-TERM GROWTH BASE BUILDUP IN NEXT-GENERATION MARKETS KTF is placing more emphasis into developing new services that can secure long-term growth foundation in such next-generation markets, including wired and wireless convergence services targeting a ubiquitous era and convergence services for raising customers'convenience through inter-industry service convergence. The mobile carrier is focusing on taking the lead in the next-generation markets by developing new, customer-oriented services such next-generation telecommunication infrastructure as W-CDMA, satellite, terrestrial DMB on top of advanced network infrastructure like EV-DO. nw

KTF's G-3.5 mobile service brand 'SHOW'subscribers have surpassed the 1 million mark.

KTF President and CEO Cho Young-chu