Samsung SDS Keeps Rolling

Samsung affiliate repositions itself as world-class IT service provider

The IT industry, too, was unable to avoid the crisis of 2003 when the IT industry collapsed, the credit card industry in trouble while corporate investment sagged, profit plummeted and the quality of service deteriorated.
Samsung SDS, also, had been unable to avoid the traumatic situation, but the company has been able to break out of the dire situation through management reforms, recovering its growth rate back to the average annual rate of 6.7 percent with operation profit rate expanding 54.5 percent and once again repositioned itself as a world-class enterprise.
The company first set upon a strategy to change the awareness of its executives and employees and their work methods before launching reform to change its business characteristics.
The company kicked-off the "Reform 350"campaign in March, 2003. President & CEO Kim In got himself involved with the process of the campaign from education, correction of mistaken practices, regulations and to upholding processes, to create and foster the right atmosphere.
He has succeeded in imbuing self-confidence and challenging spirit in employees by creating a fresh organizational culture and an awareness for security.
The company introduced the Six Sigma for the first time in the IT Service industry as a company-wide reform tool because it was easy to be applied in daily office business and easy to learn also under the formula of "business-6 sigma"with the catchphrase of 'Six Sigma in Life.'Samsung SDS has been able to secure a reform process for SI business, its main area of endeavor from the practice of the Six Sigma, with MFSS (marketing for six sigma), SFSS (sales for six sigma) and IFSS (innovator for six sigma) being the main products that the company developed as its unique ways to push the Six Sigma for maximum results for the company.
Along with process reform, the revolutionary quality guarantee is the highest competitive factor for Samsung SDS. The company has been doing its best as a leading company in the IT service by attaining various international quality certifications such as CMM/CMMI Level 5 and ISO 9001 for the first time as a Korean company.
The company has been able to achieve more than 10 percent in net profit against sales for consecutive years through the introduction of the management reform, quality management and value review board. Its sales amounted to 2.209,3 trillion won in 2006. In the industry, making more than 10 percent in operating profit over sales was nearly impossible, so difficult that it was called the 'devilish wall,'but the company has done it, not one, but two years in a row last year.
As a result, the company won the 2007 New Quality Grand Award for the first time as an IT company on May 17 and the award is given to the company with a global quality management capability by the New Quality Forum. The forum created the award in 2002 to enhance the quality of Korean products for them to become internationally competitive. The forum hoped that the award would become a top award for raising the quality of Korean products and become as reputable as the Malcolm Baldridge National Quality Award and European Quality Award.
The forum started to present the award beginning in 2003.
Samsung SDS draws its core capability from 'people Power.'Its proud of its employees as they include 95 certified technicians, 1,150 doctorate and master degrees holders, 530 IT business consultants and others. Some 56 percent of the company's executives and employees hold international certifications all IT related. Its employees hold some 7,500 certifications issued by qualified institutions at domestic and abroad, much higher in numbers than other rival companies at domestic.
"IT is the business," "Business is IT,"show the environmental change in the company's operational motto. The company provided IT service models made with IT know-how and experiences in advanced countries to 29 Samsung affiliates and related firms in April 2005. The company hopes to make a quantum leap as a new powerhouse in global IT outsourcing after creating an integrated IT service model in 2008.
The company is proud of the fact that it has undergone over 10,000 cases of IT business projects across all over businesses in the country from service, finance, manufacturing and public services with Samsung Group's informatization and its know-how as a base stretching over 20 years.
In particular, the company has been a founding stone for making Korea a strong IT country by contributing to informatization of government operations such as the informatization of education administration, and municipal and county integrated administration informatization, leading e-government project.
CEO Kim In said "Samsung SDS's capability doesn't end in quantitative terms, but extends to quality so that the company can go shoulder-to-shoulder with advanced IT service companies in the world."Samsung SDS has set up its management basic frames as differentiated management, different from ordinary years, different from others and strengthening its own differentiated factors. Leading capacity, technology capacity, development capacity and reform capacity make up the five largest capacities to be strengthened for continuous growth of the company.
The company's six largest objectives include consulting, IT outsourcing, system integration, IT infrastructure and engineering outsourcing and SOC/U-City to make the company a first-class IT service company by 2010.
"For Success In Every Corner of Your Life,"is the key catchphrase for its operation in a diversified area of IT business. The company's services make up five large areas; Financial Sector Services, Manufacturing Sector Services, Public Sector Services, New Services and Other Services.
The company provides business and solution consulting to the most powerful players in every industry, offering dynamic range of application implementation & integration and outsourcing services.
Samsung SDS takes pride in creating and delivering powerful IT solutions to meet the most complex and challenging problems of its clients by employing differentiated service line maps, the company pioneers an approach of insight and leadership based on its unbeatable competitiveness. Be prepared to innovate your business processes and secure core competitiveness with Samsung SDS, says the company in its brochure introducing its varied service areas.
In public sector services, the company is aiming to realize a true information society. Heightening the quality of people's lives is closely related to the informatization of the public sector. Samsung SDS has the capability to materialize a true 'information society'both in name and practice. The company says, "Let us undertake e-government construction that empowers the people, and optimize technologies and solutions to enable the convenient provision of civil services."The company provides public sector applications to be used in tandem by government, corporations and citizens (such as government procurement, taxation and customs procedures).
The company also facilitates Geographic Information System(GIS)-based informatization services for cities, industries and environment. In addition, the company is equipped with comprehensive information services aimed at airports, highways and railroads to improve the competitiveness of national key industries, as well as technologies and services to enhance national security.
The public sector as defined by the company includes public administration, judicial affairs, education, local affairs, custom systems, public procurement, national taxes, commerce, industry, energy, construction and transportation, environment, agriculture and forestry, information and communication, science and technology, national defense and SOC.
The financial sector includes banking, securities, insurance, credit cards, capital, investment trusts and public finance. The company says rapidly changing financial environments do not allow even the smallest margin of errors. To meet these challenges, Samsung SDS offers IT solutions geared to precisely toward each sectoral applications, thanks to a comprehensive suite of next-generation financial solution models. It said customers can count on its services to deliver customized solutions for the needs of each industry. The company is ready to provide customers with knowledge gleaned through the successful launch of more than 150 financial projects, backed by a professional team of business partners. nw

President & CEO Kim In of Samsung SDS Co.

Samsung SDS officials led by President Kim, 3rd R, after receiving the Grand Quality Award for the company.