KTF Takes the Lead in WCDMA
Market with Brand, 'SHOW'

Strives to develop new services that can secure long-term growth foundation in such next-generation markets

KTF Co., the nation's second largest mobile carrier, is striving to reposition itself as the No. 1 position in the domestic mobile market by spearheading a nationwide High-Speed Downlink Packet Access Service (HSDPA) under the brand "SHOW."KTF has been credited with providing top-rated "Good Time"services to customers. The Korean mobile carrier is endeavoring to take the lead in the number portability and 010 new-comer markets, while trying to expand a potential to evolve mobile data services, based on multimedia and convergence services the company boasts.
In July 2003, KTF declared a new management paradigm, dubbed "good Time Management. Since then, the mobile company has been conducting customer-oriented innovations in such areas as calling quality, customer response services and handsets to step up service competitiveness. These innovative efforts have led to further upgrade its service competitive edge. KTF hopes to keep on developing top-rated "good Time"services to customers.
KTF is gaining the upper hand in the number portability and 010 new-comer markets and is expanding its customer base as the company has come up with diverse pricing system designed to meet customers'needs and reflect their life style, handsets with a competitive edge with special functions and design, and differentiated services being offered through collaboration with banking circles and other industries while strengthening customers'access channel competitiveness and customer satisfaction.
The mobile carrier is making strenuous efforts to continuously develop such multimedia services as Magicⓝ, Multipack and Fimm while striving to expand a potential to grow mobile data services to maximize the value of services being offered to customers by widening such convergence services as K-merce, K-bank and K-ways.
KTF is stepping up cost competitiveness through structural cost reductions, translating strategies into action by realizing strategic management systems while raising the quality of management by conducting such management innovations as process innovations as core process identification and analysis and expanding the Six Sigma program.
SYNERGETIC EFFECTS WITH KT GROUP. KTF is making its utmost to maximize synergetic effects with KT Group to offer new services ranging from the already launched Newspot Swing, mobile Internet service with a range of 2.3GHz band to "One Phone"and digital multimedia broadcasting (DMB) service. The mobile carrier has launched initial services of K-bank and K-ways in industrial convergence areas, including banking, automobiles and telematics. KTF is collaborating with KT Group in a limitless range of business areas, including such next-generation telecommunication infrastructure as satellite and terrestrial DMB and homenetworking in connection with the satellite broadcasting channel, SkyLife .
LONG-TERM GROWTH BASE BUILDUP IN NEXT-GENERATION MARKETS. KTF is putting more emerging into developing new services that can secure long-term growth foundation in such next-generation markets,
including wired and wireless convergence services targeting a ubiquitous era and convergence services for raising customers'convenience through inter-industry service convergence. The mobile carrier is focusing on taking the lead in the next-generation markets by developing new, customer-oriented services such next-generation telecommunication infrastructure as W-CDMA, satellite, terrestrial DMB on top of such advanced network infrastructure as EV-DO.
"SHOW"ON A ROLL. KTF has unveiled the new brand "SHOW"while launching a nationwide WCDMA service coverage. The WCDMA service, which was successful commercialized by KTF and SK Telecom in the first half of last year, can offer diverse services such as video calling and global roaming by capitalizing on the data transmission speed a maximum of 15 times faster than the existing CDMA service.
Of late, the "SHOW,"a leader of the WCDMA service, is baking in popularity.
"On March 1st, the days of voice calling are gone, and a revolutionary era of video calling across the nation is ushered in,"KTF CEO Cho Young-chu declared in his meeting with media people on February 28. KTF President Cho said KTF became the first company capable of providing HSDPA services covering 99 percent of the nation'population. The SHOW, under which has put three handsets, has made a feat by shattering the accumulated 300,000 subscription barrier in 48 days since its inception.
On the other hand, SK Telecom, who has taken a lackluster attitude to boost the WCDMA market, has belatedly been scurrying to unveil a handset in exclusive use for its WCDMA brand "3G+. However, SK Telecom has suffered a setback in putting WCDMA handset on the market. Latest figures released by KTF show that thanks to the momentum the company has gained, the number of "SHOW"subscribers has already surpassed the 750,000 mark.
The "SHOW"service offers differentiated services customers can see, feel and entertain that have never been available in the existing CDMA service. On tope of video calling, it can provide multi-channel video conference, video chatting, video live broadcasting and Video Ring to You and W2P video telephony. It also presents SHOW Video, a high-quality video, MMS Plus, a high-quality multimedia messaging, and high-quality music. The new brand enables Universal Subscriber Identity Module (USIM)-based transportation, security, membership, credit card, securities services, video-based m-Learning and GPS service, phone messages and directory.
Clients are also offered global roaming services via their identical handset numbers abroad as they enjoy video, voice and date communication in Korea. Currently, KTF provides GSM/CDMA automatic roaming services in about 80 countries, including Europe and Japan. The number of countries where roaming services are available is expected to rise to 100 around the word within June.
SHOW subscribers can enjoy differentiated services like video calling by offering about 30 client-specific rates, quite lower and richer in benefits compared to those prior to the nationwide launch of the SHOW service. They are charged 30 won per 10 seconds, a 70 percent plunge from the previous fare of 100 won per 10 seconds. Those who belong to the designated, discounted rate category can enjoy video calling at a rate of 18 won per 10 seconds, the same rate for voice callers.
SHOW clients pay for 30 won to send colored 1,000 letters in Hangul, Korean alphabet, instead of the previous up to 40 black-and-white letters.
They are offered video on demand (VOD) service at a rate of 0.45 won per packet, a 50 percent discount from rivals'rate.
SHOW customers are given diverse, affluent mileage and membership benefits. nw

KTF President & CEO Cho Young-chu

Women test HSDPA handsets to make a video call via the Korean mobile carrier, KTF's roaming service in Spain.