Moving with All Cylinders

Shinhan Life, its financial affiliates make IR presentations to step up marketing efforts

Shinhan Life Insurance Co., Shinhan BNP Investment Management and SH Asset Management jointly held a briefing on 2007 economic prospects and variable insurance fund recently at Chosun Hotel in downtown Seoul.
Altogether 300 officials, branch managers and professional insurance consultants attended the event. Shinhan Life said it will make its operation stronger by boosting the competitiveness of its variable insurance with differentiated product development and marketing strategies. It will also strengthen the brand of its variable insurance fund, a key part of the future insurance market to the extent that the company will be able to achieve its mid-to-long-term vision, "DASH 2010."The company will try to draw up a specialized strategy for each marketing channel and systematized asset management service to vitalize the sale of the variable insurance product, a new growth engine for the company.
Shinhan Financial Group plans to intensify the synergy among its affiliates greater through the accumulated know-how of Shinhan Asset Management and Shinhan BNP Investment Management. Shinhan Life will try to upgrade the professional expertise of its sales manpower and boost the value of its product brands through differentiated fund management strategies and customer service.
Good Morning Shinhan Securities won the excellence award in the 3rd Transparency Management Grand Prize awarding ceremony held at Chosun Hotel recently.
The award was created jointly by a number of key economic organizations in the country in 2005 including the Federation of Korean Industries, the Korean Chamber of Commerce and Industry, and the Korea Investment and Trade Association, to maximize the corporate trust and value of business firms, which has become a top management award in the country.
The winner of the award is chosen by the transparency of management, stability of labor-management relations, social contribution, eco-friendliness, and others and rounds of deliberations including documentary screening, interviews and final tests, four stages altogether to be chosen as the winner.
President Lee Dong-gul said the award is the result of the company's tight management ethics, strong management reform, and diversified social activities, which were highly regarded by society. He said the company shall do its best to fulfill its social responsibilities making growth and development as a business firm. It will also try to raise its corporate value further so that customers and employees will open together the age of success.
Shinhan Life launched the sale of 'Happy Plus+ Consulting Service'providing financial advises on life in retirement following the analyses of financial situations based on life cycles of a family from April 16 including insurance guarantees against diseases and death.
The new system is based on customers'situations so that it would reflect real financial conditions of customers analyzing income and expenditure of individuals and families to provide financial consulting services. The company has been conducting 'Happy Plus More Happiness'program until June 30 to give away air conditioners and digital cameras to its customers for consulting services. The prize winners will be selected through lotteries. nw

President Han Dong-woo of the Shinhan Life Insurance Co.