Innovative Array of Digital Media,
Telecom & IT products at CeBIT 2007

Showcase products which will lead the digital lifestyle revolution and change the way technology is used

Samsung Electronics Co., Ltd., one of the market leaders in consumer electronics, IT equipment and mobile communications, on March 15 unveiled an innovative array of digital media, telecommunications and IT products at CeBIT 2007 and announced a new print partnership.
Samsung is proud to showcase products which will lead the digital lifestyle revolution and change the way technology is used in all areas of modern life and business. Addressing the needs of both the consumer and business markets this year's products focus on efficiency and ease of use, naturally combined with Samsung's award winning unique design. Balancing form and function Samsung's new range features the world's smallest yet powerful all-inone printer products, the world's first USB-enabled multi-function monitors, a 30 inch LED backlight monitor, and three new black high gloss notebooks. In addition, Samsung redefines the mobile multimedia experience with its Ultra Edition II range and Ultra Music (SGH-F300) handset.
Samsung's 2007 products demonstrate its ability to lead and challenge the market, along with its understanding of changing lifestyles and consumer demand for IT, digital media and telecommunications products that support and enhance the connected world people live in.
Dr. Park Jongwoo, President of Samsung Electronics'Digital Media Business said, "This year's CeBIT is particularly exciting for me as it is my first time attending as the President of Samsung's Digital Media Business. Through our continuing investment in market research and product development we are launching digital media products that look good, perform even better and are easy to use. To help build our development in the B2B market we are also accelerating our focus on hardware and software combinations to meet the diverse needs of business today and our partnership with SP3 and IBM is testament to this strategy. "Mr. Choi Geesung, President of Samsung's Telecommunication Business, added,
"By forging closer relationships with our customers and service operators and through our enhanced understanding of them, Samsung continues to provide a range of new products that showcase the best in design and technology. I hope that our Ultra Edition II and Ultra Special lineups, including our Ultra Music (F300) handset, provide European customers with a more diverse choice of mobile multimedia experiences to suit their individual lifestyles."AT CeBIT this year, visitors will be able to see and experience an extensive portfolio of Information Technology and Telecommunications products. Highlights include:
New SCX-6345N Series
With an impressive printing and copying speed of 43 A4 pages per minute, built in duplex and the highest paper capacity in its class, the robust SCX-6345N (printer-copier-scanner-fax) presents a powerful onestop multifunctional printing solution for today's demanding office needs. Designed specifically for small to medium sized offices, Samsung's new SCX-6345N series incorporates many capabilities of a traditional A3 copier,
whilst offering a whole host of features to maximize productivity and drive cost-savings.
New CLX-2160N series
As the world's most compact and lightest color laser all-in-one unit, half the size of a conventional printer, Samsung's new CLX-2160N series fits perfectly into any office environment and is small enough to fit on any office desk. USB connectivity, one touch ID copying, a unique circular toner capable of printing 2,000 black-and-white copies, or 1,000 color copies and a front-loading toner process makes these printers easy to use and ultra efficient.
New ML-4050N
Ideal for any mid-to large-size business environment, the ML-4050N high-speed laser printer reduces firstpage print time to 9 seconds, prints 38 pages per minute and offers superior print quality and minimum maintenance. In addition, the high-volume toner has a capacity of 20,000 sheets and three paper trays holding a maximum of 2,100 sheets in any type/size, making it ideal for large volume printing.

New Partnership
To strengthen its presence in the business printing market Samsung also today announced a new global alliance with Solution Printing Partners [SP3], the world's leading provider of printing solutions, and IBM, the well-known business solutions firm, to establish a new category of total printing solutions based on
specialist software applications. As part of this partnership Samsung intends to establish a regional sales and support system to address the particular printing needs of its fast-growing customer base and will use Solution Printing Partners [SP3], expertise in printing solutions, such as document management and print
system security, and IBM's Business Output Optimization and JScribe technology to provide a total print solution designed to meet the specific needs of each of its customers.
New SyncMaster 961BG/961GW
These trendy and design driven LCD monitors boast black high gloss material, LED power buttons and dual hinge stands for improved ease of use. When it comes to function, the new models offer an enhanced multimedia experience with 170 degrees of viewing range, a dynamic contrast ratio of 3000:1 and 2 ms
response time. Thanks to Samsung's MagicRotation technology the screen automatically rotates according to the position of the text and its MagicTune technology allows users to adjust brightness, contrast and resolution at the touch of a button.
New SPH-72V
This state-of-the-art photo frame displays digital photos taken by any digital camera or cell phone cameras on a seven-inch LCD screen. The SPH-72V comes equipped with a wireless networking function, making it easy to transmit digital photos and with its WiFi capability is also able to share photos with
Windows Vista PCs and display photos uploaded to websites such as Windows Live Space without a cable connection.
New SyncMaster XL30
Incorporating LED (Light Emitting Diode), Samsung's SyncMaster XL30 features 123% color production, ensuring more detailed and finer color expression. It is also better for the environment due to its lack of mercury and halogen components.
NOTEBOOK
Sleek and stylish next generation notebooks - black high gloss R70, R20 and Q45
Based on its new black, metallic 'Aura'design, which incorporates a high gloss finish and high resolution LCD screen, these latest notebooks provide consumers with an unrivalled combination of high performance and power, packaged in Samsung's consistent sleek and slim notebook design.
MOBILE HANDSETS
Samsung's Ultra Edition II range
Building on the runaway success of Samsung's Ultra Edition range, launched in July 2006, the Samsung Ultra Edition II embodies the best of rapidly advancing technology, revolutionary mobile designs and musthave business and consumer desired multimedia functionality to create four of the slimmest, most powerful
and best looking handsets in each form factor. Each Ultra Edition II handset offers advanced features such as 3 megapixel cameras and camcorders, high-speed internet connectivity, extensive multimedia and audio capabilities. Proving that Samsung truly is at the heart of consumer needs, each of these handsets
incorporates innovative consumer driven design elements to improve the user experience, including external multimedia navigation keys for ease of use and jewel inspired casing, which enhance both the experience and appearance of using these handsets.
Samsung Ultra Music (SGH-F300)
Samsung's F300, the Ultra Music phone, is an iconic handset designed with dual LCD screens. It is equipped with a digital power amp, which offers a dedicated music user interface on one side, making it easy to navigate through song lists. Additionally, it features a stereo FM radio and a Quick PC Sync, allowing users to create a music library and customized play lists. On the reverse side, the F300 has all the extra features consumers have come to expect, including a 2 megapixel camera, extended battery life and Bluetooth technology.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com/cebit/press
'Real desktop CLMFP'new CLX-2160N series
Hanover, Germany - 15 March 2007 - Samsung Electronics (CEO: Yun Jongyong) has launched the world's most compact and lightest color laser allin-one unit that is one-half the size of a conventional printer, thereby reinforcing its global leadership in the mini color laser all-in-one market. Following the launch of the world's smallest 4-in-1 color laser "CLX-3160FN"(46.6cm x 42.9cm x 48.6cm) in 2006, Samsung Electronics has now unveiled a new and even more compact 3-in-1 "CLX-2160N"series (41.3cm x 36.3cm x 33.3cm), thus bolstering its reputation as the world-leading maker of mini color laser units.
Along with the three functions of color printing, scanning, and copying, "CLX -2160N"is stylish and compact enough to be operated on a regular-size desk. With a unique circular toner capable of printing 2,000 black-and-white copies, or 1,000 color copies, the product's weight and size have been noticeably reduced, while toner replacement is easier than ever with a simple front-loading process. In addition, Samsung's patent low-noise design technology - NO-NOISTM (Non-Orbiting Noiseless Optic Imaging System) - has been utilized to assure quiet operation in any office environment.
Another impressive feature of "CLX -2160N"is its easy-to-use diverse functions that minimize the time needed for computer connection, printing, scanning, and copying. The product adopts "USB direct function"to enable scanning and printing without a PC, and storing scanned images in USB memory, while popular image formats, like TIFF, BMP, JPEG, PDF, can be read and printed with the USB. Of particular note, the "ID-copy button"allows one-touch automatic copying of both sides of an ID, for more convenient use at banks, travel agencies, correspondent agencies, and offices where IDs often need to be copied.
The "CLX-2160"series provides up to 2400dpi resolution for sharp color printing, along with printing 16 black-and-white copies per minute and 4 colors. Among the "CLX-2160"series, the "CLX-2160N"is an all-in-one unit with a networking function, capable of supporting Samsung's SyncThruTM network program, for optimal operation of a multi-user network environment.
Senior Vice President Jangjae Lee of Samsung's Strategic Marketing Teams noted: "Color laser allin-one markets are expanding rapidly all over the world. The demand for all-in-one units is especially high among SOHO and small business users."As for the company's strategy in the color laser market, he explained: "just as Samsung Electronics succeeded in pioneering the personal color laser printer market with the CLP-300 series, we will focus our core competency in expanding the personal color laser all-in-one market worldwide through the "CLX-2160N"series. Moreover, we intend to remain a step ahead in our development of innovative products that satisfy the various needs of consumers." nw

Dr. Park Jongwoo, President of Samsung Electronics'Digital Media Business

Shown above are electronics products on display at CeBIT 2007-03-23