Offensive, Innovative Marketing

GM-Daewoo plans to boost market share with new Lacetti, Winstorm

President & CEO Michael Grimaldi of GM-Daewoo Auto & Technology Co. sounds very optimistic for the company's business operation for this year as this year would be the initial year for launching a new period for success, after closing the past four years of its operation on a hugely successful note.
The auto market at home and abroad would continue to be highly competitive, requiring auto firms to turn out only the best car models to beat competitors on every phase of the competition, said President Grimaldi, in his outline of the company's strategies for this year.
He said the domestic auto market will continuously be sluggish due mostly to the appreciation of the Korean won, stiffening competition among auto makers including foreign car makers in business in Korea and high oil prices.
Grimaldi said his company is ready to fight with its rivals with better design and upgraded quality of cars that can only come from the company's own abundant pool of car-making technologies provided by General Motors,
the largest auto company in the U.S. and the world.
GM-Daewoo is set to introduce a set of new models this year including the new Lacetti, fueled by diesel and its wagon model in the first half of the year. In the second half, the company will put out in the market 'G2X Roadster'a traditional two-seater sports car model. The sports car model received an overwhelming reaction when it debuted at the Busan Motor Show for the first time last year The auto maker plans to upgrade its image at home and abroad by introducing competitive car models at home and overseas this year.
The auto maker is determined to wage an innovative and offensive marketing campaign this year to sell its new models at home. The used car value guarantee marketing program on such popular models as the Tosca, and Winstorm will continue to be provided to customers, taking advantage of its high popularity.
The company will also expand the number of test-ride centers from 10 to 24 around the country this year so that customers
can have test-rides on the company's cars any day during the year so that they can have the experiences on riding on the company's cars and learn their qualities first hand.
The company will also strive to impress its customers by sponsoring various entertainment programs such as musical shows through its Mecenat activities and give benefits as well with the loyal marketing programs. The company will continue to conduct the 'Charm service'campaign to improve the lasting image of the company as an outstanding car maker.
GM-Daewoo will also put on sale a number of its best sedans on the world auto market this year including the Tosca and Winstorm to diversify its market. It will take advantage of GM's vast global sales network for its slew of well-known sedan models including Chevrolet, Buick, Pontiac, Holden and Suzuki, among others, which have their own regional sales network.
The company has been able to increase its car exports every year by using these network with 2006 seeing the best record set
for its car exports from its plants in Korea at 1,397,819 units, the most by any GM affiliates around the world. The auto maker has been shipping its cars on complete knock down basis to countries like Thailand, China, India, and South America with large potentials for car sales. It also has been exploring market in the Asia-Pacific, Africa and the Middle East in cooperation with GM.
In the meantime, GM-Daewoo plans to host various events related to social
service through the Hanmaum Foundation and a number of social service programs to show society the auto company's dedication to social service work. GM-Daewoo social service team will call on various charity organizations such as senior people's homes, old aged persons living alone, juvenile heads of households and other socially alienated people and organizations to share love and provide assistances. nw

GM-Daewoo's Winstorm.

GM-Daewoo Auto & Technology Co's new Lacetti sedan.

GM-Daewoo President Michael Grimaldi.