Going All Out

Hyundai Motor to show all it has including 19 car models and 9 new technologies

Hyundai Motor Co. will introduce 19 car models and 9 new technologies at the Seoul Motor Show April 5-15 at the KINTEX near Seoul under the theme of "Creation of Value for Man and Nature."It will have its own exhibition booth at the show to display its cars and technologies in the direction of expressing Hyundai Motor's global corporate image and the realization of B.I. in operating its booth.
The booth will have a corner for the environment-friendly technology zone to show off new technologies by themes. It will also display futuristic concepts of cars, introducing HND-3 and a concept car developed in cooperation with GE.
Hyundai Motor will also strive to show its identity to the extent that the booth will be exclusively devoted to displaying automobiles.
The main zone will display passenger car models and RV models, the environment technology zone new environment material, low pollution and replacement energy and recycling, telematics zone mogen simulators and terminal line up,
brand publicity zone BLU service and Hyundai Card and Capital.
There will be three concept car models on display at the booth including HND-3, a hatch-back coupe, introduced for the first time, HCD-10, shown for the first time in Los Angeles as Hellion, a sub SUV coupe, HED-4, introduced in Geneva Motor Show as GarmaQ model. It was developed in cooperation with GE as a futuristic concept car.
The booth will also have three new car models FD, introduced in Geneva in March and TQ.
The auto company will put on show 13 car models in mass production including Equus, limousine, Grandeur, Sonata, Avante, Tuscani, Verna, and Click. It will also show four RVs including Veracruz, Sante Fe, Tucson, and Trajet XG.
The auto company will show 9 kinds of new auto technologies including those environment-friendly, ASV, parking support system, and ITS, mogen simulator and terminal line-up.
On the Press Day April 5, the company will stage a number of special events at the motor show.
It will have a session for introducing new car models and concept car models followed by the presentation of HND-3, a concept car model during a fashion show, the Seoul Collection, to make the scene more elegant and colorful, a meeting of a motor and fashion show.
It will also have a green day featuring a concert with green scouts providing green service around the motor show venue.
It will invite children from welfare facilities to enjoy the motor show.
At the Geneva International Motor Show ,
Hyundai Motor Co. and GE Plastics presented QarmaQ, a first in the Crossover Coupe segment. The QarmaQ is Hyundai's Advanced Technology Demonstration Vehicle (ATDV) that showcases over 30 different environmentally progressive technologies led by the innovative "Elastic Front™" an innovative solution that can help reduce the risk of severe injuries in Crossover Utility Vehicles (CUV) pedestrian collisions.
Designed at Hyundai Motor Europe's Design and Technical Center in Russelsheim and engineered in close cooperation with GE Plastics, QarmaQ develops and validates over 30 key technologies, which will be selectively incorporated into Hyundai's new models to be rolled out from 2008-2014.
"At Hyundai, we believe in innovation for humanity, and QarmaQ demonstrates our commitment to safety innovation and our determination to bring more environmentally responsible technologies to the market,"said Dr. Kwon Moon-Shik, Hyundai Motor's vice president of advanced technology.
"We chose to partner with GE Plastics because of their commitment to the environment and their wide range of innovative materials and technical capabilities. Technologies from QarmaQ will provide Hyundai owners with a safer, more environmentally responsible car and a better driving experience."The QarmaQ is lighter, stronger and more economical than any current production CUV in its class. It also offers significant recycling advantages both in construction and eventual disassembly. In short,
it is a viable and realistic glimpse of the future potential of personal automotive transport.
The issue of pedestrian safety is a growing one. In the EU, one-fifth of all traffic fatalities - 7,000 people per year - are pedestrians hit by a vehicle. In densely populated Korea, the rate is as high as 39 percent. QarmaQ's Elastic Front™ safety system, which encompasses the whole front end of the vehicle, is arguably the world's first global pedestrian protection solution on a CUV. Three energy-absorbing structures are fully integrated underneath the futuristic styling of QarmaQ and this system takes advantage of several advanced materials that offer inherent energy absorbing properties. The QarmaQ's body panels have been designed to work in
concert with energy-absorbing systems on the underside of these panels to manage and dissipate the force of a pedestrian/CUV collision. The Elastic Front™ has been engineered to meet EEVC WG17 Phase2, Euro NCAP, and JNCA pedestrian impact requirements and is currently undergoing testing for final validation.
The Hyundai QarmaQ concept car is the result of the fusion of exceptional expertise and engineering foresight from Hyundai and GE Plastics. More than a design concept, QarmaQ illustrates that environmentally responsible solutions can be elegantly incorporated to enhance safety, design and performance.
"GE Plastics is committed to developing greener, lighter and aesthetically pleasing solutions to support our customers in creating vehicles with reduced environmental impact,"said Gregory A. Adams, vice president and general manager, GE Plastics - Automotive. "We are delighted to have collaborated with Hyundai and we believe that working together we helped them develop
an exciting new CUV that demonstrates greater environmental responsibility as well as improved safety, dramatic design, and high performance."Firmly positioned as a crossover Coupe/CUV, the QarmaQ derives its name from traditional Inuit dwellings, constructed from earth, whalebone and animal skins. Like them, QarmaQ challenges conventional ideas on construction methods and materials. Also in common with the original structures, it boasts unusual strength, resilience and protection.
By combining leading edge design, advanced engineering techniques and the benefits of GE materials technology, QarmaQ demonstrates the ability to meet necessary, but problematic areas of legislation dealing with pedestrian safety and eco-responsibility.
The choice of a crossover coupe/CUV format for QarmaQ underlines the commitment of Hyundai to design innovation in this market sector. With Santa Fe, Tucson, and Veracruz, Hyundai created pioneering vehicles.
This 2+2 vehicle targets the important empty next baby boomers demographic,
who are rediscovering a new-found freedom while remaining the wealthiest demographic in history. Today, this key group of consumers is beginning to spend their nest egg and enjoy the fruits of their labor, not on material possessions, but on experiences. The QarmaQ soulfully blends the driving experience of a Coupe with the ability to manage multi-terrain driving of a CUV, providing empty nesters with effortless access to their outdoor playground.
As a joint project with GE Plastics, QarmaQ endowed designers with greater expressive freedom to create complex three-dimensional shapes that could not have been achieved with conventional production methods and materials such as metal and glass.
"The powerful profile and stance of the design incorporates dynamic, sculptural qualities and elegant sportiness on one hand, with smooth refined surfaces on the other,"said Thomas Burkle, chief designer, Hyundai Motor Europe. "Moreover, the various properties of the GE materials allowed more freedom in meeting or even exceeding safety requirements. The result is a uniquely balanced and harmonic design both inside and out,"he added. nw

Hyundai Motor Chairman Chung Mong-koo

MOCIE Minister Kim Young-ju, 3rd R, is being briefed by Lee Hyun-soon, president of Hyundai Motor durirng the minister's visit to the Namyang Research Institute in Hwasung,Gyeonggi Province, March 13.

1. Hyundai Motor Chairman Chung Mong-koo is on an inspection tour of the car maker's plant in Chennai, India, last year.
2. A Hyundai Motor's Hellion.
3. Hyundai Motor's concept car Qarma Q on display at Geneva Motor Show early this year.
4. Hyundai Motor's i-30 sedan.