Kumho-Asiana's Envisaged
'Beautiful Ascent"on Global Market

Kumho-Asiana Group has set aside 2,091.7 billion won in new investments with the goal of achieving "a beautiful ascent"on the global market.
Kumho-Asiana Group under the helm of Chairman Park Sam-koo is putting more energy into maximizing the synergetic effects between Daewoo E&C, acquired by the group in its successful M&A bid, and the group's affiliates. The group plans to strengthen competitiveness of the group's growth engine industries ― construction, airline, tire and petrochemicals ― while expanding new investments into logistics and tourism/leisure industries perceived as futuristic industrial fields.
The group said on Jan. 16 that it will earmark 2,091.7 billion won in R&D, education and IT system areas to enhance the group's continuous growth and competitive edge. The group's 2007 business plan calls for posting 21 trillion won in sales and 1.8 trillion won in operating profit.
During last year, the group made an aggressive overseas entry abroad as the group dedicated the Kumho-Asiana Plaza in Hoh Chi Minn City and established a tire plant and a petrochemical plant in Nanjing, China.
Celebrating the 60th anniversary of its inception, Kumho-Asiana Group has unveiled its new corporate identity designed to symbolize its futuristic take-off.
Kumho-Asiana Group Chairman Park Sam-koo said in a ceremony for unveiling the new CI at his head office at Shinmunro, downtown Seoul, on February 1, "We have introduced a new corporate identity due to the need to remove confusion arising from two different CIs ― Kumho and Asiana ― and prepare the future with an articulated and unified image."The new CI, symbolizing an encounter of Kumho and Asia as well as that of Kumho Asiana and its customers, indicates the group's determination to make it a "corporation making a take-off toward a beautiful future,"group officials said.
The new CI, introduced for the first time in 20 years, was designed by Lando, a U.S. CI design company. The group plans to produce a manual for each subsidiary's new CI during this month before allowing it to use the new one, they said. nw

Kumho-Asiana Group Chairman Park Sam-koo