Global Strategies
SK Group aims to disseminate corporate culture of sharing happiness

S.K Group Chairman Chey Tae-won said his group needs to secure global capabilities in every respect like organization, institutions, process, skill, culture and manpower ― raising globality.
"Globalization strategies should make tangible accomplishments. Most subsidiaries have already embarked themselves in that direction, and all will have to follow suit, albeit different timing. We concur on an agreement that growth is essential for making more people happy and growth depends on globalization,"Chairman Chey said in his New Year's message.
SK Chairman Chey said, "We face a stark reality in which the barriers standing in the way in our global challenges get higher, and we have to go into details over how we compete in any markets and translate them into actions."He noted that his group needs to secure capabilities in every respect like organization, institutions, process, skill, culture and manpower ― raising globality ― in order to put global strategies into action.
Second, Chey called for an advancement of system management for ensuring autonomous and responsible management, saying that "evolution cannot be developed according to the changes of the environment without autonomy and responsibility."SK's corporate culture is about execution and development of SKMS ideas, he said.
Third, he urged his group staff to disseminate the group's corporate culture for pursing happiness. "We have established pursuit of happiness as SK Group's management philosophy and corporate culture. When we began to talk about happiness, we sometimes mistook that sharing happiness meant doling out something to others, but we has now reached a stage in which we need to share happiness for ourselves, not for others,"he said.
"Such projects as the inauguration of Ulsan Grand Park in 10 years, construction of SK Happiness Village by SK Volunteer Group, opening of SK lunch box shops and job creation for the low-income earners were worthwhile, but I understand it is invaluable that not a few SK families volunteer to share and realize happiness and realize their own in places not seen by others,"he stressed.
SK Group plans to concentrate on the spread of sharing happiness as well as co-prosperity management among business partners, he said.
Reflecting on the accomplishments SK Group has made during last year, Chairman Chey said his group has laid a foundation for a significant growth in the global market. SK Group has gone into the black for the second straight year and shattered the 70 trillion won mark in sales for the first time since its inception.
SK Corp. has built up a foundation for a rise to a petroleum major in the Asia-Pacific region as it has acquired Incheon Petroleum and accelerated the LNG project in Peru. SK Telecom has strengthened its global presence as it has secured 20 million mobile telecom subscribers, advanced to the U.S. market, forged a strategic alliance with China Unicom, and achieved business performances beyond the "10 plus management target"for the second time in a row. SK Networks continued to surpass management targets following a workout and posted a record-high of business performances, SKC registered a record high of black figures after undergoing a thorough restructuring. SK E&C secured a growth foundation based on overseas projects. nw

SK Group Chairman Chey Tae-won stresses globalization during a New Year's meeting.