Hanwha Group Introduces New
Corporate Identity in 12 Yrs.

Some subsidiaries change their names, but KLI's name remains unchanged

Hanwha Business Group has unveiled its new corporate identity (CI) of three circles symbolizing trust, respect and innovation. The crisscrossing of the three circles indicates that the conglomerate's three mainstay business arenas - financing, manufacturing/construction, and distribution/leisure - have synergetic effects with the goal of realizing a vision of developing the business group into a global conglomerate.
Hanwha Group will have its subsidiaries adopt the new CI from next year. Some of the subsidiaries may change their names corresponding to the new CI, but Korea Life Insurance will keep its current name intact.
The business group plans to strengthen publicity activities on the new CI in a bid to raise the value of the group's brand, group officials said.
Unveiling the new CI, the business group said the new CI, which was finalized after some 10 months of labor, contains willingness to become a world-class corporation, shedding the image of a company depending on domestic demand.
The group called the new CI as "Hanwha Tri-Circle."Marking the 55th anniversary next year, the business group has attached management priority on "change and innovation."He stressed during his New Year's message that the days are coming when a powerful brand influences a corporation's competitive edge and fate'and a new CI that will be together with the business group forever needs to be developed. It is because the existing CI, which made its debut in 1994, does not go well with the image of the group which consider its M&A company, KLI as the group's mainstay business area, group officials said.
The group's brand team in charge of the new CI process failed to gain approval from Group Chairman Kim Seung-youn on the new CI even though it submitted four proposals. Chairman Kim accepted the design by Karim Rashid, an industrial designer active in New York. He stressed that constituents of the group should share management philosophy as a guideline for developing the new CI although its new shape is important.
Rashid described "trust"and "respect" the management tenets of the late group founder and "innovation,"Chairman Kim pursues as the three circles. The chairman said the group's image has been so far based on the pursuit of quite, conservative and stability, and he urged his executives and staff members to make the group a global corporation according to the new CI with a dynamic and forward-looking image.
Since its inception in 1952, the business group changed its corporate identity on three occasions - the first change in 1963, second time in 1994 and the latest one in 2007. nw

Hanwha Group Chairman Kim Seung-youn