Asiana Aircraft Changes Clothing
Stressing a New Fashion

Its fuselage will show off a colorful design under the new CI scheme

Asiana Airlines Aircraft will have its fuselage painted with a new colorful design starting late October, the national flag carrier said.
From Oct. 26, the fuselage of Asiana Airlines B777s will carry a new design as part of the Kumho-Asiana Group's plan to introduce a new corporate identity (CI). The fuselage of Asiana Airlines aircraft will be changed to a new color of cool gray. The new CI will be put on the front part of the fuselage, while the tail will be shaped like "Energy of Saekdong,"symbolizing dynamics.
An Asiana Airlines official said the new fuselage design is designed to depict Asiana Airlines as a global brand that expands its presence abroad and instill its image as "a beautiful corporation"into the minds of clients.
Asiana will apply for a patent on the fuselage design in 38 countries across the world by mid-October. Five aircraft will be painted with the new design this year and all of the carrier's fleet of 60 aircraft will be changed with the new design within five years.
Asiana outlets and offices will be refurbished with the new design, identical to the fuselage design with the goal of completing the change abroad by late 2007, he said.
Celebrating the 60th anniversary of its inception this past February, Kumho-Asiana Group unveiled its new corporate identity designed to symbolize its futuristic take-off.
Kumho-Asiana Group Chairman Park Sam-koo said in a ceremony for unveiling the new CI at his head office at Shinmunro, downtown Seoul, on February 1, "We have introduced a new corporate identity due to the need to remove confusion arising from two different CIs - Kumho and Asiana - and prepare the future with an articulated and unified image."The new CI, symbolizing an encounter of Kumho and Asia as well as that of Kumho Asiana and its customers, indicates the group's determination to make it a "corporation making a take-off toward a beautiful future,"group officials said.
The new CI, introduced for the first time in 20 years, was designed by Lando, a U.S. CI design company. The group plans to produce a manual for each subsidiary's new CI during this month before allowing it to use the new one, they said. nw

Asiana Airlines Vice Chairman Park Chan-beop