Oriental Brewery Comes
Up with 'OB Blue'

Employs a low-temperature maturation & fermentation technology

Oriental Brewery Co. (OB) released the latest retooled version 'OB Blue,'employing a new brewing method using low-temperature maturation and fermentation.
The new brand OB Blue, coined after combining the capitalized letters of the brewing technology (Brewing of Low Temperature maturation & fermentation), has a deep and rich taste of beer by optimizing yeast's working in low temperatures to get rid of the stale taste of ordinary beer, the company said. OB Blue has the same production time as the previous brand OB.
OB CEO Kim Jun-young said, "OB Beer, the pride of Korea's beer, has evolved in keeping abreast of the changing tastes and styles of consumers according to the times for the past 58 years."He added that his company strives to make continuous efforts the way it has pursued, based on its capacity to develop products to world class levels and produce them,
Oriental Brewery came up with the first renewal version "OB Larger"in 1995 and second renewal "OB"in 2003 before the release of the third, latest renewal version, OB Blue.
Acquired by InBev, a global giant brewery headquartered in Belgium, in 2003, Oriental Brewery has such brands as Cass, Capri and Budweiser on top of OB. OB, which purchased the brand Cass in 1999, now has three plants in Icheon, Gwangju and Cheongwon, all equipped with the latest automatic production systems with a combined annual production capacity of 1.28 million kl.
The latest OB contains 3.56 grams of rice, which makes consumers it feel more comfortable to take it down than any other brands, company officials said. OB's own reinforced brewing technology contributes to removing the unnecessary bitter after-taste, they said.
The brand Cass, produced with its own purely non-heat treatment, the first of its kind in the world, is touted to be the most favored beer among new-generation youths craving for new trends of senses and tastes. The technology, known as the "Non-Heat Fresh Production Method"has adopted the Micro Ceramic Filter, an advanced technology developed by the U.S. Aeronautics and Space Administration (NASA).
The brand Cafri, dubbed as "Beer to Drink with the Eyes,"has employed such technologies as purely low-temperature fermentation technology (L.C.F.) and super-fermentation technology (U.C.M.) to make consumers feel like as if they can take beer down the throat smoothly.
The brand Budweiser, the best-selling beer brand in the world, is an American-style premium beer.

EXPANSION ON THE OVERSEAS FRONT. Oriental Brewery is strengthening its overseas presence by advancing to the Taiwanese beer market.
OB has announced a plan to put a maximum of 6 million boxes of its beer products on the Taiwanese market ? 1.6-liter Q-Pack and canned brand- through the Want Want Group, a major Taiwanese food and confectionery group. OB's advance to the Taiwanese beer market is significant as it is the first plastic bottle beer exports in Korea and Asia. With support from InBev, Oriental Brewery has launched Orangeboom, a premium brand in the Netherlands, as part of InBev's strategy to make Korea a beer export base in Asia.
OB President Kim said that as Hallyu, or Korean Wave is blowing in Taiwan, OB's first plastic bottle beer export brand will make a strong showing. OB's own technology and InBev's strong marketing network will have synergetic effects to change the Korean brewery with domestic clienteles into an exporter.
OB has exported an annual average of some 500KHL to 18 countries, accounting for 70 percent of Korean beer exports. nw