Samsung Europe's 1st T-DMB

Europe's first commercial DMB service becomes a reality

Samsung Electronics, the Korea-based leading mobile handset manufacturer, provided T-DMB (Terrestrial Digital Multimedia Broadcasting) phones to Debitel, one of Germany's largest Mobile Service Providers, for the launch of Europe's first commercial DMB based Mobile TV service in Germany.
Debitel's DMB service is available from May 31, letting German enhance their FIFA World Cup 2006 experience by bringing it into mobility. People can watch World Cup Games exclusively with Europe's first T-DMB phone, Samsung's P900, in German market in June.
With Samsung's famous and unique landscape view design, the SGH-P900 gives consumers a more ergonomic Mobile TV experience. In addition to crisp and vivid TV viewing, the SGH-P900 fully supports additional multimedia features including a 2 megapixel camera, music players, and Bluetooth technology. Its enhanced audio quality powered by dual speakers, digital power amplifier, and an external music key helps maximize the live broadcasting TV viewing experience.
Mobile TV service will be available in five major cities of Germany. The service will start in Berlin, Cologne, Munich, Stuttgart and Frankfurt and then will spread to more major German cities during the next month.
Paul A. Stodden, CEO of Debitel said, "German is an ideal market to be the first in Europe to launch the DMB mobile TV service. " 2006 FIFA World Cup'is taking place and people will enjoy watching live soccer broadcasts. With the help of our DMB service, our customers will not miss any of the action and excitement of the World Cup soccer matches. We are also delighted to work with Samsung and through this cooperation, becoming Europe's first to commercially launch mobile DMB TV service."Lee Ki-tae, president of Telecommunications Network Business at Samsung Electronics said, "We are very pleased to introduce Europe's first T-DMB mobile TV phones with Debitel, one of the most innovative mobile service providers, in Germany where the "2006 FIFA World Cup'is being hosted. I firmly believe that the World Cup along with the newly introduced Mobile TV service will give us big momentum for growth." "We will continue to lead the global Mobile TV phone market with advanced technologies and ergonomic designs providing the best experience for mobile TV viewing."he added.
Samsung Electronics has already provided satellite and terrestrial DMB phones in the Korean market. Samsung provided DVB-H (Digital Video Broadcasting Handheld) Mobile TV phones for Italian market and is actively cooperating with other European operators for future commercial launches of mobile TV services. nw

Models display T-DMB (Terrestrial Digital Multimedia Broadcasting) phones being supplied to Debitel, one of Germany's largest Mobile Service Providers.