LS Cable Develops New
Material XTAL, First of Its
Kind in Korea

Agrees to forge a business partnership with Jinzhong

LS Cable has developed a new aluminum alloy material used for producing power transmission lines, with an excellent heat conductivity and thermal endurance for the first time in Korea. eXtra Thermal Aluminum Alloy (XTAL) will be put on the market in the second half of the year.
XTAL is used for an internal conductor of a power transmit line connecting a power plant and a transformer station in an urban city. The new material is designed to stabilize heat conductivity despite extremely high temperatures in excess of 230 degrees Centigrade taking place at the time of transmitting power and further enhance reliability of products while features like shape and strength remain unchanged.
The development of the new material is significant at a time when there is a need for developing a material with higher heat conductivity and thermal endurance to have a higher power transmits capacity in the wake of a surge in electricity consumption due to industrialization and urbanization.
LS Cable Central Research Institute, the developer of the new material, said, "Compared to the continuous usage temperature of 210 degrees Centigrade for the existing alloy for power transmit lines, optimizing fabrication conditions and raising the temperature to 230 degrees are expected to enhance the power transmission amount by 10 percent, and the existing products will be replaced on the market in the years to come."The newly developed material is now produced by a few Japanese companies, including J-POWER and VISCAS. LS Cable has secured an edge in the overseas power transmission market by developing the new material.
CHINESE BUSINESS PARTNERSHIP ― LS Cable has signed an MOU on comprehensive business alliance with Jinzhong Technology & Development Group.
The agreement was signed at a conference room of LG Cable in Seoul with LS Cable Managing Director Kim Chung-hyun, chief of strategic planning division, and Director Kim Yeon-soo, chief of telecommunication business department, and Jinzhong Technology & Development Chairman Lee Cheng Feng participating.
Under the business alliance, LS Cable will transfer the technology on the production of optical fiber and cable, and equipment operation in return for running royalty. Both sides agreed to discuss on the equity partnership on the new company.
Jinzhong Technology & Development Group will market optical fiber and optical cable products, produced by LS Cable, under the Original Equipment Manufacturing (OEM) method before mass-production with its own facilities.
Jinzhong, recognizing LS Cable's technology and business capabilities and its strategic approach to the Chinese market, has forged a long-term business partnership for technological assistance in the Chinese information and telecommunications market that has seen a continuous growth. LS Cable has also secured a cooperative business partner in a move to enter the Chinese information and telecommunication market.
ENHANCED PUBLICITY ACTIVITIES IN CHINA - Unveiling its new corporate identity on March 14 last year, LS Group declared a vision of growing into a world-class business group specializing industrial electric, electronics and materials.
LS Group Chairman John Koo said during a ceremony for declaring the new corporate logo, "We will make efforts to develop the domestic No. 1 leader of industrial electric, electronics and materials into a global leader."LS Chairman Koo elaborated on his plan that the company, which has a Chinese operation of wiring for the automotive industry, will target mainly emerging markets such as China and India. LS Group plans to actively publicize the LS brand on the market as well as in Korea.
The new name of the group, LS stands for "Leading Solution,"as LS Chairman Koo claimed, "Always with our customers, the group will try to grow into a global company that offers leading solutions to customers."The arrow of the new CI symbolizes an ever-growing company with strong determination for the future and new paradigm, said group officials, adding that the color of the letters red represents a pioneer spirit and forward-looking thinking, the blue represents integrity and solidity and the smooth line of the symbol, the hearts and soul of LS Group. The new corporate brand LS symbolizes a corporate image of providing total solution departing from a device-oriented business structure of LS Cable and LS Industrial System,
Last year, LS Group put advertisements publicizing the new CI on 15 nationally circulated and economic dailies in Beijing and Shanghai while participating in diverse exhibitions. In its first event following the disclosure of the new corporate identity, LS Cable sponsored an international cable exhibition and a seminar designed to familiarize the LS brand among audiences. nw

(Far left) Representatives of LS Cable and Jinzhong & Development Group shake hands after signing an MOU on comprehensive business alliance.
(Right) eXtra Thermal Aluminum Alloy (XTAL)