Samsung Introduces
World's Firsts in Mobile
Amazes mobile users with the world's first 10 megapixel camera phone and the world's first 8GB HDD smart phone

Samsung Electronics Co. has flexed its muscle in its technology leadership by unveiling the world's first 10 megapixel mobile phone (model: SCH-B600), and the world's first 8GB Hard Disk embedded smart phone (model: SGH-i310) at CeBIT 2006 that opened on March 9 in Hanover, Germany.
"Samsung's development of the 10 megapixel camera phone, and a 8GB hard disk drive phone open a new world in telecommunication industry,"said Lee Ki-tae, president of Telecommunication Network Business of Samsung Electronics.
"As consumers"needs of mobile entertainment are growing rapidly, we are continuously introducing breakthroughs in mobile phones. Our i310, 8GB HDD smart phone will be the best match for business consumers who want a colossal of business functionalities as well as rich mobile entertainment contents. Furthermore, the SCH-B600, 10 megapixel cameraphone will satisfy mobile users who are seeking higher quality photography in his or her mobile.
I would like to see our technological advances contribute to the future of this industry and improve the way of our future life style."Samsung breaks the storage limit in mobile phones by introducing the world's first mobile phone equipped with a 8GB hard disk drive (model: SGH-i310). With the large storage of 8GB, SGH-i310 will change the way people manage and use the mobile phone.
Samsung is the first to adopt a hard disk drive into mobile phones and has launched three models equipped with a hard disk drive; the world's first 1.5GB HDD embedded phone (model: SPH-V5400), the world's first 3GB HDD embedded phone (model: SCH-V7900) and the world's first 3GB HDD Music smart phone (model: SGH-i300).
The i310 works as a perfect platform for users by combining a phone, a digital camera, and a MP3 player with its immense storage capacity. It enables users to carry around 2,000 songs (4MB/song) wherever they go.
The i310 comes with the latest version of Windows Mobile 5.0 for Smartphone which allows users to view files and easily carry their music library with them. This will sync the playlists, songs, and videos from your PC so that your experience is identical to the user's personal computer. It also offers USB 2.0 and Plug & Play feature which allows the phone to be utilized as a removable hard disk. Businessmen and students can easily transfer files to / from their computers, as well as store and transfer files in any format conveniently.
The i310 has all the latest features including a 2 megapixel camera with flash, microSD slot, document viewer and TV output. Users can record video with the 2 megapixel camera in high quality resolution.
It also supports enhanced music function with Bluetooth® stereo (A2DP), digital power amp and dual speakers. Uses can download music conveniently from online music store from their personal computer or directly via air.
The i310 will be introduced in Europe during the second half of this year.
Samsung reached another milestone in camera phones by introducing the world's first 10 megapixel camera phone (model:SCH-B600). Samsung launched the world's first 5 megapixel camera phone in October 2004; the world's first 7 megapixel camera phone in July 2005; and introduced the world's first 8 megapixel camera phone in November 2005.
Samsung's B600 sets itself apart from its previous megapixel camera phones by combining the mobile TV technology with the 10 megapixel camera.
The B600 offers the same level of picture-taking sophistication that a 10 megapixel digital camera offers and mobile TV capability in Satellite standard.
The camera function includes 3x optical zoom and 5x digital zoom. It also has auto focus and a flash unit that performs optimally for 10 megapixel photographs.
Also, the B600 comes fitted with a LED autofocus feature, the first time ever for a camera phone. The B600's LED autofocus feature assists users to capture clear, crisp photos even in dark settings. Located next to the lens, the LED autofocus automatically determines the distance and utilizes the appropriate focus setting for optimal photo shooting.
It also has the "Anycall Band"feature, where each person using this phone can play a specific melody of instruments and arrange it together to create a song for downloading.
It also supports Bluetooth functions, through which users can listen to their MP3 files, enjoy DMB and communicate with other people wirelessly via Bluetooth headset.
The high color Reproduction TFT-LCD produces the highest possible display for its size. The photo-fine chromarich LCD can reproduce 16 million colors, virtually any color found in nature, earning it the "True Color"appellation. Moving pictures can be recorded in QVGA resolution at 15-30 frames per second. Users can watch live TV in crisp picture through Satellite DMB function.
It also supports external memory (MMCmicro) in addition to its internal memory. The mobile phone supports a TV-out function where users can connect their phones to view still or motion pictures.
The B600 comes with a design reminiscent of a real digital camera. The front is designed as a bar-type mobile phone, while the back side is used as the digital camera.
Other advanced functions in the B600 include an MP3 player, business card reader, and 128 polyphonic sounds.
The B600 will be introduced in Korea during the 2nd quarter of 2006.
LEAD THE MOBILE TREND. With the technology achievements of the world's first 3.6Mbps HSDPA technology demonstration at CES in January and the introduction of Europe's HSDPA phone at 3GSM, Samsung has further enhanced its leadership in 3G market with its powerful 3G model, the SGH-Z400 and reinforced its leadership 2.5G mobile phone market with the world's slimmest slider, the SGH-D870 at CeBIT 2006.
The president of Telecommunication Network Business at Samsung, said, "Samsung's latest handsets are designed with simplicity in mind. These mobile phones demonstrate our continuing investment in handset design and functionality and address the consumers"need for desirable and high performing phones with elegant design. We believe that these powerful phones will set the trend for mobile phones this year and lead the 3G and 2.5G global mobile phone market."Samsung's latest hero, the SGH-Z400 especially exudes in its rich features and elegant design. Samsung's SGH-Z400 adopts the elegant slide-up form factor in a slim design. It supports all features of 3G such as video telephony and streaming and comes with a 2 Megapixel camera, document viewer, and an external memory slot in a sleek design that fits into one's hand. It also supports document viewer, Bluetooth and TV-output function. All these rich features are packed in only 18.4mm thickness. With the SGH-Z400, users can now experience 3G mobiles in a compact and even slim design. The ultimate synthesis of business function and executive style, this new Samsung 3G slider is equipped with all the features that users demand.
Samsung also showcased the fashion 3G slider, the SGH-Z550. Samsung's SGH-Z550 is a slim, 3G mobile, elegance with its clean-cut and simple design. Samsung's SGH-Z550 packs a two megapixel camera and 138MB embedded memory with an external memory slot in a slim case.
With the ultimate slim slider, the SGH-D870, Samsung extends its mobile handset offering and strengthening its presence in the 2.5G handset market. Samsung's SGH-D870 offers the latest in multimedia technology with premium slide-up design for business professionals. It comes in 13mm in thickness with slide-up design, the thinnest ever. It also comes with a 3.13 megapixel camera, opening the 3 megapixel camera phone trend for European mobile market this year. The SGH-D870 also has all of the business features such as an external microSD memory slot, document
viewer, TV-output function, as well as Bluetooth stereo headset (A2DP) function to enhance the multimedia experience.
Samsung also showcased the SGH-E900 GSM mobile. Samsung's SGH-E900 comes with an elegant black design with innovative touch key for quick and easy control. This slide-up handset has been designed for simplicity and convenience. The SGH-E900's intuitive dual interface, which automatically distinguishes music mode from talking mode, illuminates only the necessary buttons for simple navigation and limits accidental button-pushing. This tri-band handset with EDGE multimedia technology features a 2 megapixel camera with 4x flash for still photos, video recording and video messaging.
Samsung's new hero models for 3G and 2.5G not only look great, but include all of the latest multimedia and business must-have functionalities in a premium slim slide-up design.
The introduction of this new slim hero addresses the consumers'desire for thinner handsets. Samsung was mindful to develop slim handsets that remained highly reliable devices with feature-rich technology included. Samsung is strengthening its slim line-up and new portfolio of slim handsets will be introduced by Samsung around the world throughout 2006. nw

Lee Ki-tae, president of Telecommunication Network Business of Samsung Electronics, unveils an advanced mobile handset during CeBIT 2006 that opened on March 9 in Hanover, Germany.

SGH-1310