'Superiority Edge
and Profitability'
Samsung Electronics Semiconductor President
Hwang stresses endless changes and continuous innovation

Hwang Chang-kyu, president of Samsung Electronics Semiconductor Division, has called for supremacy edge and profit-oriented management during the 2006 business year.
Business sources said on January 8 that Samsung President Hwang told his executives and staff members during a ceremony marking the start of the 2006 business year last week to do their utmost in securing supreme technology and product leadership, building up a business portfolio of high profits and differentiation and reducing costs.
He was quoted as saying, "We are reaching a point of inflection in terms of market and technology in which both front runners and late-comers now stand on the same start line. In order to lead a digital revolution as a leader of the IT industry, we must strive for strengthening our market superiority and building a foundation for a leap into the summit."Hwang also stressed the need for "pinpointing and grasping trends of change and developing a system that is designed to adapt to and swiftly cope with circumstances."In order to maintain a growth foundation, he called for the spread and assimilation into a "new semiconductor culture."To this end, Hwang cited opening communication channels, massive delegation of authority, creative duty performance and confidence building between management and employees and between departments. Issuing a warning against self-satisfaction and complacence, President Hwang urged his staff to push endless changes and innovations. He indicated his firm determination to push the challenge to become a world-class corporation during 2006 as the company set diverse records during 2005.

'BEST MANAGER OF ASIA'― Samsung Electronics Semiconductor President Hwang has been selected as one of the best managers of Asia, announced by Asiamoney, a Hong Kong-based financial magazine, Samsung Electronics said on January 8.
Based on consultancy by fund managers, asset analysts and other management analysis experts, Asiamoney every year picks managers who have shown excellent performances as the best managers of Asia. Also put on the 2006 list of the best managers of Asia are Matsushita President Kunio Nakamura and Techtronic Industries Co. Chairman-CEO Horst Pudwill.
Asiamoney praised Samsung President Hwang for expanding consumer home appliance products like applications of NAND Flash memory chips, including iPod nano of Apple and PlayStation 2 of Sony. He was dubbed as an "active marketer of advanced technologies." nw

Samsung's Fastest 1 GB Micro Memory Card

Samsung Electronics Co., Ltd., the world leader in advanced memory technology, has developed the fastest micro memory card with a gigabyte of density, for use in small cell phones, digital cameras and MP3 players. High demand for the high-speed 1 GB MMCmicroTM card is expected from cell phone manufacturers because of its compelling combination of features: speed, capacity, size and reduced power consumption.
The new 1 GB MMCmicro, at 7.12 MBs per second, writes 3.5 times as fast as other micro cards being sold from February 9. It can store 20 five-mega pixel pictures in 11 seconds, while other cards take up to 30 seconds, or longer, to do the same function.
"The card is large enough to store 15 hours of mobile video and fast enough to download 90 minutes of it in under two minutes,"said Don Barnetson, Associate Director, Flash Marketing, Samsung Semiconductor., USA.
Samsung's new MMCmicro comes with a dual voltage of 1.8 volts and 3.3V. The lower voltage version reduces power consumption 82 percent over other micro-sized cards. An adapter allows the card to be plugged into any multimedia card slot.
The card - the size of a fingernail (12㎜×14㎜×1.1㎜) - houses four NAND flash memories and a controller.
The Dataquest semiconductor research firm said that the global MMCmicro market will expand by 81 percent cumulative annual growth rate (CAGR) between 2005 and 2010, from 4 million units last year to 77 million units in 2010, while the overall Multimedia Card market grows by about 9 percent CAGR from 65 to 100 million units.
The 1 GB MMCmicro will be commercially available in the third quarter of 2006. nw