KEPCO Pursues
Sustainable Growth
Strives to become a world-class integrated energy company

KEPCO Chairman-CEO Han Joon-ho has urged his executives and staff not to rest on their laurels and remain alert with a new determination to maintain a sustainable growth amid a swirl of changes.
Korea Electric Power Corp. Chairman Han said in his New Year's message, "KEPCO will have to realize a vision of becoming a world-class integrated energy company by fulfilling its social responsibility as one of the representative public companies in Korea and concentrating on securing futuristic growth engines." "Waves of changes and innovations will swirl around during 2006. Opportunities will come to any one preparing for changes of the times or face a severe ordeal. If you rest on your laurels, you would be slow to respond to changes, miss opportunities and face a serious crisis,"he warned.
Han noted, "Business conditions surrounding the electricity industry are not always favorable to us: international struggles to secure energy sources will intensify in the wake of continuous raw materials price hikes, and competition will heat up among countries to brace for the arrival of the hydrogen economy in the wake of the entry into force of the Kyoto Protocol to the United Nations Framework Convention to Climate Change." "In reality, customers'demands for services are getting higher and diversified and environmental restrictions against electricity facilities are tougher, he added.
The KEPCO chairman appealed for KEPCO staff members to be unified into one by doing away with deep-rooted organizational selfishness. They are asked to share information and transform systems flexible and dynamic for communicating each other by tearing down internal barriers that exist among each department and job classifications.
Han stressed ethical management. As more than 90 percent of global top 500 corporations specify their own codes of ethical conduct, ethical management is becoming an essential factor for ensuring management sustainability, he noted. He called for establishing a clean, reliable corporate image and enhancing international competitiveness and corporate value through endless management innovations. The chairman asked his staff to joint forces in making the ongoing ERP project a success as part of its efforts to create a clean, transparent corporate image.
He pledged to attach priority on strengthening KEPCO's role as a responsible corporation in society, saying that the corporation will pursue customer-oriented management and efforts will be made to make KEPCO a corporation beloved by the public by capitalizing on its status of ranking first for the seventh straight year in terms of customer satisfaction among public corporations.
The KEPCO chairman demanded a push for strengthened social service activities, saying that a good corporate image created through social service activities ensures corporate development and contributes the recovery of humanity.
KEPCO will make every effort to set a success model of providing substantial support to SMEs in diverse areas.
He also called for KEPCO to exert itself in raising its corporate value and profits in Korea and abroad in a bid to brace for a level-off in a growth rate of electricity consumption and the opening of the domestic electricity market. Han urged his company to proactively push overseas projects that will serve as a force behind future growth. He exhorted them to put more energy into exploring new projects while implementing those being carried out in the Philippines and China without a hitch and pushing for an expansion of overseas projects connecting power transmission, distribution and communications with the development of resources abroad. nw

KEPCO Chairman-CEO Han Joon-ho