Samsung Electronics Leads
Full-Scale LCD Standardization
Jointly develop software for OneNand controller

Samsung Electronics, the world's largest provider of thin-film transistor liquid crystal display (TFT-LCD) panels, announced on August 2 that it is accelerating its plans to standardize on 40"and 46"LCD panels for the mass TV market. Rallying behind the 40"and 46"sizes, Samsung will begin installing critical equipment at a new LCD production line, Line 7-2, to produce a glass substrate identical to the one at its nearby joint venture (S-LCD) production facility with Sony Corporation.
By replicating the substrate size (1870 x 2200 mm) of the S-LCD (Line 7-1) Line, the company is moving aggressively to assume a strong leadership position in large LCD panel supply worldwide through standardization of high definition LCD TVs targeting living room environments.
The 1870 x 2200 mm substrate is ideally suited for 40"and 46"TV panels. From a single plate, eight 40"panels or six 46"panels can be produced simultaneously.
By committing to standardized state-of?the art 7G production, Samsung expects not only to lead standardization of the large LCD TV market, including 40"and 46"TV panel sizes, but also to quicken its pace into a full-scale sales expansion.
With its embrace of 40"and 46"LCD TV sizes, Samsung is well positioned to provide a stable supply for its growing customer base, which demands high-quality, large LCD TV panels at very competitive price points. The company plans to begin mass production at Line 7-2, optimized for 40"and 46"LCD TV panels, in April 2006. When fully ramped, Line 7-2 will produce 45,000 sheets per month.
The new line, which will cost approximately one trillion won ($975 million) to build, consists of a FAB facility area of 90,000 pyeong (300,000 sq. meters) and a module facility area of 28,000 pyeong (93,000 sq. meters). nw

Joint development of software between Samsung and Denali

Samsung Electronics and Denali Software of the United State have succeeded in jointly producing the software for the design of controllers for the exclusive use of OneNand.

Under the joint development program, Samsung Electronics provided development costs and all the technologies on OneNand, while Denali was responsible for the development of the software to take synergetic effects with the software developer.
In the past, NOR-type controller was used in replace of NAND-type controller, so there is a limit on the performance of OneNand. The joint development program raised the performance of OneNand by 40 percent, compared to the NOR-type controller.
As a result, the joint development program has led to optimize the performance of third-generation mobile phones, a key user of OneNand products, and chip-set makers are able to use Samsung Electronics'representative fusion memory OneNand conveniently without developing the software of the design of OneNand controller.
Furthermore, the scope of OneNand controller users is expected to widen in the years to come as it is compatible with OneNand and NOR-type controllers and is applicable to diverse systems.
The joint development program is construed to be an example of Samsung's successful strategies to explore new markets and differentiate rival companies.
The joint development with Denali has allowed Samsung Electronics, a giant chip manufacturer, to become a total solution provider supplying chips and software in the interest of clients, and it has also helped build up a solid springboard for exploring the next-generation OneNand market.
Samsung Electronics now offers software solutions for diverse mobile operation systems, and Samsung predict that the demand for OneNand will pick up steam as the third-generation mobile phone market is likely to surge an annual average of 65 percent until 2008. nw

Samsung Electronics holds a ceremony for installing critical equipment at a new LCD production line, Line 7-2, at the Tangjeong complex on Aug. 2.