Learn from War Hero
Late Adm.Yi Sun-shin becomes subject of discussion at Shinhan Bank's meeting for customers

Shinhan Bank conducted a breakfast meeting for its customers recently as means to respond to their support on the occasion of its 23rd founding anniversary.
The bank paid a special attention for the preparation of the event by assigning a special team to take charge of various important issues of the event including the selection of the theme to make the gathering a success.
The team picked the theme by holding a survey and Adm. Yi Sun-shin was named by the majority of those surveyed to be made a theme, which was unusual because he was a war hero during the Japanese invasion of the Joseon Dynasty in the 16th century. The speaker was also picked not based on general popularity criteria, but based on his professionalism judged by audiences.
Recently, economic conditions have been sluggish, with high oil prices, foreign exchange rates and prices of real estate increasing the uncertainty of business and household finances.
At this time, advanced management methods and new ideals on management would make a good reference to tide over the situation, but old wisdom would also be a good source to gain solutions to solving and overcoming problems.
Especially, the late admiral fought 23 sea battles against the invading Japanese armada and won them all, which was why he was picked by customers as the theme of the meeting, Shinhan Bank officials explained.
Why the late admiral? Public attention on the late historic figure has been rising lately like a syndrome in the society which could be taken as a fervent desire by the people to find answers to today? problems from historic figures or events.
What are they trying to learn from the late admiral? They want to learn his leadership and strategy in winning all 23 sea battles against the strong invading Japanese navy.

What are they want to hear from the lecture?

Most of us know about the battles through the report of the results of the battles, not knowing the strategies that the Korean admiral employed in each battle and what kind of mind he was in when preparing for the battles.
Through the lecture, the customers wanted to learn how those strategies unfolded as battles wear on and what kinds of frame of mind the late admiral had been in directing the battles and what effect his mindsets had on the outcomes of the battles.
During the process, audience would realize how the modern people are connected to the late national hero.
Writer Yoon Young-soo, who was chosen to speak at the meeting, is a graduate of Korea University. He wrote a number of pieces with Goseong and Jinju as his base. He took a deep interest in the late admiral from early in his age because his hometown Goseong was one of the locations where the late historic figure had been active. He traveled to Japan on a number of occasions to meet with the descendants of Japanese generals who led Japanese troops to invade Korea in the 16th century. One of them was Wakizaki in his attempt to study the late Korean war hero based on historic material, in addition to ancient records.
He had been a scenario writer for KBS-TV program, "Historic Special,"when he is not writing novels. He is a co-writer for "Indestructible Yi Sun-shin"a weekly TV series on KBS-TV. He published a book entitled, "Yi Sun-shin, a leader who never loses."Shinhan and Chohung Banks have been jointly marketing a financial savings product called "Power Index Term Deposit" The banks said the product had been offered to customers from July 7 to July 18. PI deposits were made to be selected by customers based on basic funds and guaranteed interest rates, not selected by banks for customers.
Customers would make choice of their PI deposits depending on the stock price index, stock prices and basic interest rates.
Deposits related to share prices were divided into those rising and falling and customers had to make choices depending on their guaranteed interest rates. The rising deposits had been offered on 12-month ones and six month ones in terms of their durations, while those falling ones had only one duration 12 months. Customers were given the rights to make the selection of deposits based on guaranteed interest rates ranging from 0 to 2 percent per annum. nw

(left) Shinhan Bank President Shin Sang-hoon
(right) Shinhan Bank President Shin Sang-hoon speaks during a meeting for customers on the occasion of the bank? 23rd founding anniversary.