World's First Plasma
TVs with HD-DVR
- LGE Sweep Prestigious Design Awards

Consistent with its growing reputation as an industry leader and innovator in home entertainment products, LG Electronics (CEO: S.S.Kim/06657.KS) introduces the world's first plasma integrated high-definition televisions (HDTVs) with a built-in high-definition digital video recorder (HD-DVR) to the North American market in May, following its earlier launch in the Korean market on May 2.
Available in 50- and 60-inch models, the PY2DR series features all the benefits of plasma HDTV combined with a powerful 160-gigabyte HD-DVR built into the ultra-thin cabinet. The new Digital Cable Ready plasma HDTVs feature the capability of storing up to 13 hours of digital high-definition programming or 63 hours of digital standard-definition programming.
Following the launch of the world's first hard disk-embedded LCD projection TV in 2003, LG Electronics developed a hard disk-embedded plasma TV towards the end of 2004 and unveiled it at Consumer Electronics Show 2005, thus boosting its leadership image in DTV technologies.
The new widescreen plasma-DVRs incorporate an automatic time-shift feature, which continuously records in one-hour intervals. Other features include slow motion rewind and forward capabilities and instant replay. The user-friendly sets also enable viewers to easily organize recorded programs and set up repeat recordings of their favorite show, enabled by a button press using the EPG (Electronics Program Guide).
These sets feature LG's fifth-generation ATSC VSB/QAM tuner, which receives terrestrial digital HDTV and unscrambled digital cable, as well as analog broadcast and cable tuners.
Designed to receive digital HDTV programming and premium cable services without the need for a set-top box, these Digital Cable Ready plasmas are built around industry-standard CableCARDs available from cable operators.
These units also integrate 9-in-2 multi memory card readers (CF/MD/SD/SMC/ MMC/MS/MS Pro/MS Pro Duo/xD), allowing users to view still images and listen to digital music, such as MP3 files, through the display. Combined with the DVR, users can store digital photos or music from their digital camera or MP3 player onto the hard drive via nine different formats of memory cards, files that can further be organized and saved for future viewing and listening. The DVR also is capable of creating a music photo album, allowing for stored photos to be accompanied with music in a slide show.
The PY2DR series is driven by LG's proprietary XD EngineTM technology. The second generation XD Engine chip built into the unit takes the low resolution of analog signals to near high-definition levels by improving brightness, contrast, detail and enhancing color as well as reducing signal noise. This total solution results in cinema-like high-resolution images.

Boasts its design excellence
LG Electronics announced its line-up of premium LCD monitors that swept world-class designs awards, namely, Reddot Design Awards 2005 and iF Material Design Awards 2005. CNN and CBS introduced LG's premium LCD monitors and praised their design excellence.
The slimmest monitor "LX80 series" grabbed the Reddot Design Award 2005, one of Europe's two most prestigious design awards with the IF Design Awards. Launched in 1955, the Reddot Design Award goes to products with outstanding designs. The award-winning products are able to feature the Red Dot accreditation mark, and are recognized worldwide for their design excellence. The LX80 series also received great appraisals at the CES 2005 held in Las Vegas which led to appearances on CNN HEADLINE News and CBS News as an innovative product.
LGE at the same time, the beautifully crafted "LX40 series" received the 51st "iF Material Design Award" from the International Forum Design (iF), a Germany-based world's authoritative industrial design association, for commitment to design and technical excellence. LX40 series show its excellence with design, and its environment-friendly and customer-friendly factors which include no lead and anion generation.
In addition, the innovative arched back design of the LX40 series, which can be compared to a human bodyline, has won the highest praise from the world design industry such as the world famous Italian designer Giorgetto Giugiaro, who is well-known for his car art design including Volkswagen Golf, BMW Nazca, appraised LG Electronics' LX40 series as follows: "This is not a design. It's a poem". nw