KAL Unveils New Uniforms
for Flight Attendants
- Marking beginning of KAL's bid to introduce a new corporate identity
and reform services

Korean Air (KAL) has unveiled new uniforms for flight attendants, pilots, engineers and others, designed by the renowned Italian designer, Ferre.
The uniforms were introduced during a session, held at Incheon Hyatt Regency Hotel on March 24 with KAL Chairman Cho Yang-ho and Ferre Chairman Perna, and other involved in the project participating. The new uniforms are marking the beginning of KAL's bid to introduce a new corporate identity and reform services, which Korea's largest airline announced on the 35th anniversary of its founding.
Along with the new uniforms on display were first- and prestige-class seats for newly introduced aircraft, normal seats with a new interior and devices, showing its determination to become a global airline leader.
The making of KAL's new uniforms was assigned to the global designer Ferre, opening a new chapter of uniform fashion.
The new uniforms for KAL stewardesses were replaced for the first time 14 years since 1991, introduces suits with pants, the first of its kind, on top of the old skirts. Unlike the old uniform with red and blue colors, the new uniforms have celadon green and beige colors to give an impression of gracefulness, brightness and warmness. Accessories like hair ribbons and scarves are made skillfully to add more charm.
KAL said it plans to earmark about 35 billion won by the end of 2006 to introduce a new corporate identity as part of its efforts to become one of the world's top 10 airlines by 2010. "This is part of our bid to renew our determination and continuously move forward. We will offer customers with the best possible satisfaction through services beyond expectations," KAL Chairman Cho said at the session while unveiling the new uniforms.
KAL will spend 160 billion won to overhaul its in-flight service and infrastructure, including the installation of high-speed Internet access on mid and long-haul flights.
During April of last year, Korean Air signed a contract with Connexion Boeing, a business unit of the Boeing Co., to adopt the U.S.-based company's wireless in-flight Internet technology. Korean Air officials said Internet access is likely be available starting as early as May.
Korean Air is also trying to expand its audio and video-on-demand service now available only to first-class passengers for all mid and long-haul passengers by 2009.
Passengers will be able to choose from 36 television channels and about 1,000 music files through the AVOD service, the chairman said.
The carrier is also scheduled to buy five A-380 jets, the world's largest 555-seat passenger carriers made by Airbus SAS, between 2007 and 2009. nw