Model Case at Harvard
- Shinhan Financial Holding President Choi lectures merger of Shinhan, Chohung Banks

Integration strategies for the merger of Shinhan and Chohung Banks has been taken up as a model case study by the Harvard Business School on March 2.
President Choi Young-hwi of Shinhan Financial Holding Group attended a class of the famed business school and explained to the students the details of the merger strategy under the title of "One Bank and New Bank Strategy," and participated in a discussion session with students.
The financial holding company announced that Professor Rosabeth Moss Kanter of the business school decided to take up the merger process of Shinhan and Chohung Banks as the subject of her lecture under the title of "Restructuring and Management of Organizational Change."
The case of the merger of the two Korean banks would be preserved as a model case and be used as an educational material at the Harvard Business School.
Professor Kanter is not new to Korea as she was invited as a lecturer in 2003 at Sorabol Summit whose members are made of department heads and above of Shinhan Financial Group officials.
At that time, the Harvard professor said that she would like to take up the merger case as one of the subjects of her lectures as the case is unique in the world. She was the editor of the Harvard Business Review and is well known for her expertise on the subject of Management of Change in the world. She said at the time in Seoul that the chances of success of the merger of dual banks after a certain waiting period to feel each other out are high.
She dispatched a group of researchers to Seoul to collect information on Korea's financial market, Shinhan Financial Holding Co.'s policies after the merger of Shinhan and Chohung Banks and the background of One Bank and New Bank strategy adoption and published a study on the merger case as a model lesson at the Harvard Business School.
Shinhan Financial Holding officials said the merger of Shinhan and Chohung Banks have provided an important momentum for becoming a model case in the American academic community, adding that it will not only be reviewed by not only students at Harvard Business School, but also becomes an opportunity for gaining commentaries and recommendations from business administration professors and researchers. nw