LGE Shows Off Cutting-edge Products
at CeBIT 2005
- Demonstrate its innovative techs to the world

LG Electronics has showcased a wide array of cutting-edge digital home appliances and telecommunication devices at the recent trade show CeBIT. The company has demonstrated its innovative technologies to the world through the trade show CeBIT (Center of Business Information Technology and Telecommunication) held in Hanover, Germany, from March 10 to March 16.
CeBIT, celebrating its 33rd anniversary this year, provided a glimpse of global industrial trends in electronics, information technology, telecommunications, and computer sectors. As one of three world's largest shows, CeBIT attracted about 6,200 firms from 76 nations, an estimated 500,000 viewers, and about 3,000 news media companies.
LGE showcased 26 digital product groups comprising about 220 models at its large booth covering an area of about 2,149 sq. meters with the theme of "Life's Good." Among the exhibited products were the world's largest commercialized 71-inch plasma TV, world's first commercialized 55-inch LCD TV, and the world's first terrestrial digital multimedia broadcast-receiving mobile phone that was unveiled last November.
LGE displayed the world's highest-price gold-decorated plasma TV at the exhibition booth to boost the exhibition concept of "Life's Good." The company likewise show ed colorful videos aimed at promoting its "Life's Good" image, and cutting-edge technologies in PDP, LCD, mobile phone and other appliances, through three large-scale structures including two sets of PDP moving towers (twelve vertically-moving 50-inch plasma TVs), and one set of PDP wall (18 fixed 50-inch plasma TVs).
LGE showed off a line-up of innovative plasma TVs aimed at seizing the world's top spot in plasma TVs by 2006 with its world's largest PDP module production capacity, the world's first terrestrial DMB phones and satellite-based DMB phones, and a lineup of WCDMA phones that spurred the 3G sensation last year as over 4 million units were supplied. Its cutting-edge products surely drew the attention of CeBIT audience.
In February, LG Electronics received the "iF Design Award 2005" from International Forum Design (iF), a Germany-based world's authoritative industrial design association launched in 1954.
The company's iF Design Award-winning products include a HDD-embedded 50-inch plasma TV, the world's largest 55-inch all-in-one LCD TV (DN-55LP10), 3G mobile phone (model: Mulan U8300), instant messaging (IM) mobile phone (model: LG-F9100), 7-inch portable DVD player (DP 8800), and SolarDom light-wave oven (MP-9483FL). These products will be showcased separately at the booth.
At the Consumer Electronics Show 2005, held in Las Vegas in January, LG Electronics received innovation awards in its 16 products including plasma TV, LCD TV, LCD monitor, mobile handset, and DVD player, thus receiving 16 innovation awards in total, the industry' largest number for two consecutive years.
Meanwhile, LG Electronics had been officially sponsoring Germany's World Cup national soccer team since February 8. As such, the company held an autograph signing ceremony by the team's coach Klinsmann at its booth at two p.m. on the opening day of the show.
Furthermore, LG Electronics installed WOW LG (www.wowlg.com), Global Portal of LG Mobile, within its booth to allow views to download their desired mobile phone programs, and held various events to present features of a wide variety of its digital products during the show.

Mobile Handsets
At CeBIT 2005, LG Electronics' Mobile Communications Company unveiled refined, cutting-edge mobile phones that have pocket-jewelry concept-based innovative designs and a combination of entertainment and convergence features. The company thus demonstrated its technological prowess and well-prepared business capabilities to the European mobile handset market.
LG Electronics' 3G mobile phones including the LG-U8150 model are compatible with GSM/GPRS networks, and also enable real-time communications through their video telephony function, a prime 3G feature.
The dual folder designed 3G handsets have cutting-edge multimedia features such as VOD/AOD on a 260,000-color TFT-LCD, video recording, multimedia messaging service (MMS), and MP3.
LG Electronics, which last year supplied 3G mobile phones to Hutchison Whampoa, Orange, O2, Telefonica Moviles and was selected as a supplier to Cingular Wireless, expects to achieve a rapid growth of over 100 percent compared to last year in Europe and the United States, and also to drastically boost its 3G brand awareness in the WCDMA mobile handset market with an estimated size of 50 million units in 2005.
LG Electronics developed world's first terrestrial digital multimedia broadcast-receiving phone (model: LG-LT1000) and unveiled it last November. This model, equipped with the company's own-developed System on Chip (SoC), enables the reception of terrestrial multimedia broadcasts and mobile communications simultaneously.
LG Electronics' terrestrial DMB phone drastically improved problems of the handset size and power consumption. The industry watchers said that the company has provided a momentum to lead the new multimedia-feature handset market which fuses broadcasting and communications, together with its satellite-based DMB phone (model: LG-SB100).
At CeBIT, LG Electronics showcased a wide variety of innovative products that have cutting-edge technologies and state-of-the-art designs, thus demonstrating its mobile phone technological prowess. The company is set to unveil those leading-edge products in the global market this year.
The IM (instant messaging) phone (model: LG-F9100) enables the use of AOL, ICQ, and Yahoo messengers, and also was an "iF Design Award" winner.
The IM phone sports black refined designs, and has a QWERTY type keyboard (PC keyboard) sliding side-ways and allows users to enjoy messengers and e-mail anywhere, anytime.
Meanwhile, LG Electronics introduced various premium models that are based on world-best technologies, which were unveiled or will be unveiled in the test bed mobile phone market of Korea, boosting the position of "Technology-savvy Korea."
Gaining popularity of the crowd were LG Electronics' terrestrial DMB phone and satellite-based DMB phone, as well as its first 3D game phones (models: LG-SV360 and LG-KV3600) displayed in the booth which are embedded with a 3D acceleration chip and a horizontal QVGA-type (320240) LCD and received comments that they implemented a true playing of 3D game on the mobile phone.
In addition, LG Electronics showcased the OnePhone (model: LG-KF1000) embedded with a Bluethooth module supporting walkie-talkie and wire and wireless connection services, as well as 3 million-pixel camera phone, music phone, PDA phone, various VOD phones, and other technology-leading mobile phones.
Park Mun-hwa, president of LG Electronics' Mobile Communications Company, said, "LG Electronics showcased a wide variety of mobile phones with convergence features, demonstrating our cutting-edge mobile phone technologies. Furthermore, we will disclose mobile phones with innovative designs unseen before, and continue to unveil innovative mobile phones which are based on cutting-edge technologies and are equipped with design refinements, as well as global competitiveness."

Plasma TV
The world's first 71-inch plasma TV, unveiled by LG Electronics, is the world's largest commercialized model. The model implemented 1080p (scanning lines), full high-definition images, which was considered impossible for a large PDP at the unveiling in July 2003, and features a 16:9 ratio screen, has received a favorable response from the flat panel display industry.
In addition to the 71-inch plasma TV, LG Electronics unveiled a gold-decorated home theater system, dubbed as Luxury Gold Design,' which emphasized the truly premium image.
This model is equipped with LG Electronics' flagship picture-enhancement chip, XD Engine, enabling ideal treatment of digital signals. The model also resolved problems caused by signal strength differences during the transmission process, drastically improving the brightness and contrast ratio compared to existing models.
Meanwhile, LG Electronics developed and unveiled world's first single-scan driving technology-based 42-inch plasma TV in the XGA class. This single-scan driving technology, compared to the dual-scan driving technology applied to XGA models, drastically reduced components, and improved performance, thus significantly boosting price and technological competitiveness.
The single-scan driving technology, which is being commercialized in VGA-class models, was considerably difficult to implement with XGA-class models due to an inability to secure appropriate driving time following an increase in the number of pixels, to ensure complicated driving circuits, and to enhance product reliability. LG Electronics successfully commercialized the technology, the first of its kind, and unveiled the technology-based plasma TV in the third quarter of 2004, and thus this will likely advance the time when the PDP industry will adopt single-scan driving technology for XGA-class PDPs. The company plans to become No.1 in plasma TV by 2006 & No. 1 in DTV by 2007

LCD TV
LG Electronics unveiled a commercialized 55-inch LCD TV in an all-in-one mode, the world's first in the 50-inch range. The model embeds a set-top box designed for receiving digital broadcasts, and the XD Engine to perfectly handle digital signals. Likewise, the model resolved problems caused by a difference in signal strength during the transmission process, thus drastically improving the brightness and contrast ratio, compared to existing models.
Also, the product is equipped with the S-IPS module designed to provide the world's best optical viewing angle of 178 degrees vertically and horizontally, thereby overcoming the shortcoming of existing LCD TVs, allowing users to watch high-quality images from any angle.
In particular, the model features a 1920 x 1080 (1080p) resolution, implementing a full high-definition twice that of existing digital TVs.
Meanwhile, LG Electronics, which in May 2003, unveiled a 17-inch LCD TV with a built-in DVD player, the first of its kind in Korea, showcased a 23-inch convergence LCD TV at CES 2005 in January, and an innovative 26-inch convergence LCD TV (26LZ5RV) at CeBIT 2005 in March.
The 26-inch DVD player-LCD TV combined model increases space usage, enhances convenience and practicality, as well as enables the viewing of high-quality DVD films on the wide 16:9-ratio screen.
Also, the model, when equipped with a digital set-top box, enables the viewing of high-quality HD broadcasts, and the reception of PC signals thus serving as a TV and a DVD player, as well as a PC monitor.
In particular, the tray-type DVD player, equipped on the side of the LCD TV, can play various formats including DVD titles, MP3 files and JPEG files, as well as produce 5.1 channel digital sounds ideally suited for viewing movies.
The 15-inch wireless LCD TV, comprising a monitor and a transmitter (wireless transmission equipment), enables the viewing of images through wireless transmission (802.11g/b) when an RF cable (hybrid fiber coax for viewing TV, TV-receiving cable), a DVD player or a VCR is connected to the transmitter.
The model is capable of sending and receiving signals wireless within a 35m radius. Equipped with a detachable battery, it enables up to two hours of viewing at one charging, allowing users to enjoy various multimedia services anywhere in the home.
Plan to become No. 1 in LCD TV by 2008

Super-Slim CRT TV
The world's first 32-inch super-slim digital CRT TV (model: 32FS1), unveiled by LG Electronics, drastically shortened the existing CRT (Braun tube) length of 500 mm to the world's shortest 352 mm. Thus, the model drastically reduced the depth by about 20 cm to 39 cm from the 60 cm depth of existing 32-inch Braun tube TVs.
The model also features slim designs, thus eliciting the impression that a small handbag hangs on the side of a premium LCD TV.
The super-slim Braun tube TV is equipped with LG Electronics' flagship picture-enhancement chip, XD Engine, designed to perfectly treat digital signals, thus resolving picture problems caused by a difference in the signal strength and offering brighter and shaper pictures.
The super-slim Braun tube TV, viewed as a revolution in Braun tubes, will increase its demand from one million units in 2005 to 2.8 million in 2006, 4.6 million in 2007, and a hefty 15 million in 2010.

LCD Monitor
LG Electronics showcased LCD monitors that have innovative designs and functions, reflecting a wide variety of consumer needs.
The 80 series LCD monitors like L1780Q and L1980Q have a thickness of 20.5 mm, about half that of existing models, boasting the world's thinnest models. When folded it has a thickness of only 66 mm due to the double-hinge structure of the stand.
In particular, the models, equipped with auto-pivot and auto-switching features, automatically flip over displayed images when they are pivoted vertically or horizontally.
The 40 series LCD monitors (model: L1740P and others) features a harmony of straight and curved lines, a true expression of cutting-edge designs.
In particular, the L1730S model was the recipient of the Best Innovation Award at CES 2005. The award goes to the top products in terms of design and technology in each category.
Meanwhile, the 80 series and 40 series models implemented the world's fastest response time of 8ms, demonstrating LG Electronics' technological prowess.
Also, LG Electronics-developed f-Engine, embedded in those models, which enhances brightness without compromising colors, and makes colors more distinct.

Line-up of Convergence Products
In line with the increasingly growing demand for premium home entertainment products, LG Electronics is striving to unveil innovative digital convergence products, enhancing its brand recognition in the European market through aggressive marketing campaigns.
The DVD recorder (model: RH7900MH), featured in a 49 mm slim design, supports DVD+R/RW, and DVD-R/RW, and is equipped with a 250 GB HDD designed to make it simple to edit and store contents. Likewise, the model has a HDMI connection terminal and a 9-in-2 multi memory card slot, thus maximizing user convenience.
Of super-multi recorders supporting DVDR/RW and DVD-RAM, the RCS7700 model incorporates a VCR function, enabling the copying of contents between VHS and DVD with just the push of a button.
Also, the networking-enabling RM-6902 model has a PVR function due to the embedded HDD in addition to the existing recorder combination function, and its AV networking feature can connect a PC and a TV through a wireless LAN, allowing users to enjoy movies and music recorded in the PC.
The world's first gold-decorated home theater system (model: LH-C643) is in perfect harmony with LG's 71-inch plasma TV.
The LH-RC9500TA model is the world's first home theater system combined with a DVD recorder, incorporating DVD player, DVD recorder, and VCR functions. Equipped with the 1200W 5.1 tallboy speaker, and the 7-in-2 memory card slot, the model is easier to be connected to digital videos.

Notebook PCs
LG Electronics unveiled a variety of Sonoma platform-based X Note Express notebook PCs such as LM60/70, LW60/70, and LS70 series.
X Note LM60/70, prime X Note Express series, features high performance and slim and lightweight designs. The models are also equipped with the Intel's Centrino platform that incorporates a Dothan CPU with 533MHz FSB and 2M L2 cache, an Intel 915 chipset, and an Intel WLAN. nw


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