World's First 7 Megapixel Camera Phone
- A camera phone capable of professional photography

Acamera phone capable of professional photography. It is the first camera phone that support manual functions and wide-angle and tele-conversion lenses. It also features 3x optical zoom, 5x digital zoom and auto-focus.
Samsung Electronics unveils the world's first mobile phone (model: SCH-V770) equipped with a 7 megapixel camera at CeBIT 2005. Just six months after the introduction of the world's first 5 megapixel camera phone, Samsung has reached another milestone in the category.
The V770 offers the same level of picture-taking sophistication that a 7 megapixel digital camera does. The camera functions have been upgraded to include a 3x optical zoom and 5x digital zoom with a 1/1.8" CCD. It also supports auto-focus and a flash unit that performs optimally for 7 megapixel photographs.
The V770 is designed to enable attachable wide-angle and tele-conversion lenses, the first ever on a mobile phone. The lens can boost the power of the onboard optical zoom to 4.7 times. Moreover, the V770 comes with manual functions of a digital camera never seen on a mobile phone before. The user can manually adjust focus, focal length (7.8-23.4mm), shutter speed (from 15 seconds to 1/2000th of a second) and AEL (auto exposure lock). It also enables manual control of exposure using Aperture Priority, Shutter Priority, and fully manual options.
The V770 comes with multimedia features such as audio quality that befits its superior camera performance. The company has built in its "Digital Power Amp" function, with higher audio signal amplification and greater audio output, to deliver outstanding sound quality.
The TFD-LCD (Thin Film Diode-Liquid Crystal Display) on the V770 boasts QVGA resolution, the highest possible for a display of its size. It can reproduce 16 million colors, virtually any color found in nature, earning it the "True Color" appellation. Moving pictures can be recorded in QVGA resolution at 15-30 frames per second. Other standard features include video on demand (VOD) and music on demand (MOD). It also offers a 32MB MMCmicro memory card in addition to its internal memory. The mobile phone supports a TV-out function where users can connect their phones to view still or motion pictures.
The V770 comes with a design reminiscent of a real digital camera. The front is designed as a bar-type mobile phone, while the back side is used as the digital camera.
Other advanced functions in the V770 include an MP3 player, business card reader, and 64 polyphonic sound.
Kitae Lee, President & CEO of the Telecommunication Network Business, states, "Our development of a 7 megapixel camera phone sets a new standard in phone industry. I would like to see our technological advances contribute to the growth of the convergence in mobile phone industry and create a more convenient way of life."
President Lee adds, "It's very important for Samsung to lead the trends by continuously introducing innovative new products, and we are committed to the continued development of distinctive products for our consumers."

Samsung's Innovative Design
Germany's International Design Forum has once again recognized Samsung Electronics innovative design by honoring twelve cutting-edge Samsung products with iF Design Awards for 2005. This achievement marks Samsung's commitment to provide advanced technology, innovative design, and functional products in the digital era.
Samsung has been awarded a staggering 40 iF awards since 2001. This year's award winning Samsung products include Hyper DVD Player (DVD-HD941), 32" wide LCD TV (LT32A3), 46" wide LCD TV (LT46G1), 46" wide LCD TV (LT46G1), Laser Printer (ML-1740), 12.1" wide Notebook PC (Q30), 17" wide LCD Notebook PC (M40), Slide-up Mobile Phone (SGH-E800/SGH-E820), Mobile Phone with Built-in Camcorder (SPH-V4400), Mobile Phone (SGH-E610), and International Mobile Phone (SCH-A790),

frenzied DVD Player (DVD-HD941)
This minimalist and sophisticated video and audio DVD player is integrally designed to be consistent with other Samsung DTV and AMP ho17" wide LCD Notebook PC (M40)me products. The 2-piece assembly mechanism at the front of the DVD player gives two distinct designs, while the LCD display and DVD-AUDIO and SACD produce a high visual and sound quality.

32" wide LCD TV (LT32A3)
This slim-line LCD TV has a simple, linear design. The black glass on the LCD display enhances the visual effects of the display panel and the unique oval-shaped stand design contributes to overall striking affect.

46" wide LCD TV (LT46G1)
The LT46G1 is the world's largest wide-screen LCD panel at a staggering 46". It has a unique angular shape connecting the LCD panel to the base which can be detached if necessary to mount the TV on the wall and includes a rotating table stand.

Laser Printer (ML-1740)
The ML-1740 is the world's smallest cassette loading laser printer. Its space-saving design and minimalist design works in harmony with the personal or small office workspace and enables easy installation.

12.1" wide Notebook PC (Q30)
This mobile entertainment PC support the DMB (Digital Multimedia Broadcasting) technology and services. Its minimalist and simple design makes the Q30 one of the most compact notebooks on the market. The 12.1" wide-screen subtype notebook PC enables a feeling of comfort and organization as well as projects a stable and quiet image.

17" wide LCD Notebook PC (M40)
The M40 is the world's thinnest and lightest wide-screen 17" laptop PC. The M40 has a 17" wide-screen TFT LCD panel with a cutting-edge graphic solution of SXGA-level resolution (1680 x1050) and a built-in 3D sound system.

Slide-up Mobile Phone (SGH-E800/SGH-E820)
The E800 has an elegant and attractive shape with a semi-automatic slide-up mechanism for ease of use. Its VGA camera has flash, photo effect, zoom and multishot. The E800 uses a 65,536-color TFT screen and 24MB user memory.

Mobile Phone with Built-in Camcorder (SPH-V4400)
The V4400 is intuitively designed for ease of use with the lens positioned at the side of the device and a folding and swiveling LCD display mechanism. It boasts a built-in 2 million-pixel auto focus CCD camera which can record up to 100 minutes of footage using its built-in memory.

Mobile Phone (SGH-E610)
This wide and slim camera phone includes just the basic functions and design elements for a sophisticated yet simple product. It also has a special rubber spray coating that provides a familiar and anti-slippery surface texture. The camera flash can also be used as a flashlight by holding down the lower button of the left volume key

International Mobile Phone (SCH-A790)
A790 is the world's first mobile phone that integrates CDMA/GSM and enables a global communication network, featuring voice recording, Internet access, and digital image shooting and sending. Ideal for the businessman with a global communication concept, A790 targets the prestige market.

Smart Vacuum Cleaner (SC7830)
The SC7830 has a unique smart wing system and its luminous indicator and digital melody monitors the filter condition and alerts the user when the filter needs to be replaced.

Flash-type MP3 Player (YP-T6)
Designers: Miri Lee and Ki-hwan Kwon
Super compact design makes the MP3 player a perfect accessory for today's high-life seeker.

The iF Design Awards, which were established in 1954, are supervised by International Design Forum, Hannover, Germany. They are among the world's most prestigious design awards, along with the Industrial Design Excellence Awards (IDEA) of the US. The winning products, selected at year end, are on display at CeBIT.
For more information, please visit www.ifdesign.de and www.samsung.com/ cebit. nw