LGE Sweeps
iF Design Awards
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The recipient of the industry's largest number of innovation awards at
"CES 2005" ; proves its global competitive edge in design

LG Electronics has once again proved its competitive edge in design by winning the world-leading design awards.
LG Electronics received the 51st-anniversary "iF Design Award 2005" from International Forum Design (iF), a Germany-based world's authoritative industrial design association, for its nine products including a HDD-embedded 50-inch plasma TV.
LG Electronics had received design awards for its three products in 2002 and 2003, respectively, and for its two products including a 48-inch LCD projection TV and a laptop PC in 2004. The company has this year won nine awards, the largest number of its kind. The company will showcase the nine award-winning products in its separate booth at the CeBIT 2005 trade fair due in Hanover, Germany, in March.
Meanwhile, at the Consumer Electronics Show 2005, held in Las Vegas in January, LG Electronics received innovation awards in its 16 products including plasma TV, LCD TV, LCD monitor, mobile handset, and DVD player, thus receiving 16 innovation awards in total, the industry'
largest number for two consecutive years.
The company's iF Design Award-winning products this time include a HDD-embedded 50-inch plasma TV, the world's largest 55-inch all-in-one LCD TV (DN-55LP10), 3G mobile phone (model: Mulan U8300), instant messaging (IM) mobile phone (model: LG-F9100), 7-inch portable DVD player (DP 8800), and SolarDom light-wave oven (MP-9483FL).
LG Electronics' 50-inch DCR plasma TV, which is the world's first to embed a 160-gigabyte HDD to a plasma TV and combine a HD-DVR (Digital Video Recorder) with it, adopts the same design as that of its 60-inch plasma TV, a CES2005 innovation-winning product. The model can store up to 13 hours of full high-definition broadcasts, or 62 hours of analogue-based broadcasts, and its two slots can support 9-standard memory cards.
Meanwhile, the DCR plasma TV was selected as a superior product among the CES-exhibited products in terms of innovation, creativity, and progressiveness, by Popular Mechanics.
LG Electronics last year also unveiled a 55-inch LCD TV equipped with a set-top box designed to receive digital broadcasts, the first of its kind in the world in the 50-inch commercialized range. This model is equipped with XD Engine (a chip for DTV picture enhancement) designed to perfectly handle digital signals and also drastically improve the brightness and contrast ratio by resolving problems, which are caused by a difference in signal strength in the course of transmission. In particular, the model adopts a 1920вовп1080 (1080p) resolution, thus implementing a full high-definition picture quality twice that of existing digital TVs.
The IM (Instant Messaging) phone (model: LG-F9100) allows one to use messengers such as AOL, ICQ, and Yahoo.
Also, with the IM phone, one can push a QWERTY method-based keyboard (PC keyboard) to the right in a slide-fashion to enjoy messenger and e-mail services anywhere, anytime.
Launched in 1954, the 'iF Design Award' is designed to support superior product designs and manage product development systems, and is a traditional and prestigious award in the industrial design industry alongside the U.S. 'IDEA (Industrial Design Excellence Award).' The award confers the IF mark to products with superior designs annually, and the award-winning products are showcased in the worldwide trade fair CeBIT in Hanover.
The 'iF Design Award' uses its 10-item screening criteria such as practicality, safety, durability, ergonomic features, originality, environment-friendliness, conservation and reuse of resources, visualization of usage and function, high-quality design, and sensory and intellectual stimulus. nw


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