Samsung Gwangju Electronics Clinches Silver Tower Medal
- Ever alert to meeting customer demands, changes in market and biz environment

Samsung Gwangju Electronics Co. is honored to receive the Silver Tower Industrial Medal at the 30th National Quality Management Convention this year and wants to share it with all of its officers and staff.
Its president Lee Choong-jon attributed the honor to the company's quality management. He said that the quality management has been based on the World Top 333 campaign, namely increasing product quality three times, reducing the cost by one third, and expanding customer service three times.
Customer demand has been changing rapidly due to changes in living environments and the flow of age and quality reform activities would have to reflect these changes in their make-up.
The company's management has been steering the company under the philosophy that the market and customers are product specifications. The company took out the roots of its problems through its 6-sigma campaign and training quality engineers and providing for the extended life of its products with over 10 years of warranties. Under the quality control system, the company has been able to keep the level of the quality of its products on the same level at all times so that the customers would be able to use their products comfortably.
The company has been turning out its products with sensual quality through its designing, simple uses and high quality activities.
The management of the company feels that what made it strong have been the technologies to produce high quality products. Its been able to turn out such premium products as Zipel and Hauzen, which made the company a top-notch firm with enormous pride for its officers and staff. The company's corporate culture has been geared toward making first-rate products. Every employee of the company has been treated fairly and they have been given continued support from the company to continue to show off their talent for work to the fullest in an effort to realize theirs and the company's visions and to grow together with the company.
White-collar home appliances have a stable market scale with no large changes. But as have been noted above, customer demands have been changing with the flow of the age and living environment. In a bid to meet these customer needs, they have been turning out deluxe and diversified models by securing technologies to produce them. They have been trying very hard to boost productivity.
They feel that customers have the right to use superior-quality products and manufacturers have a duty and responsibility to produce and supply them.
President Lee said he has been making special checks on worksites where products are being made and inspects those products, with emphasis on changes and challenges and practical management. For this reason, he said he has been looking to hiring only those with the power to observe all things with diversified angles and the talent for practicing what they should.
The company with 204.3 billion won in capital is located in Gwangju, South Jeolla Province, with 3,146 employees. Its sales last year amounted to 1,380 billion won. Its main products include refrigerators, air conditioners, washing machines, vacuum cleaners, and freezers for kimchi, among others. nw